In April 2026, Gogeta, a UK-based cycle-to-work scheme provider, made a groundbreaking move by eliminating retailer fees entirely, becoming the first in the UK to do so. (bikebiz.com) This decision was driven by the desire to address longstanding concerns within the cycling industry regarding high commission charges imposed by traditional cycle-to-work schemes, which often range from 10% to 15%. (cyclingindustry.news)
By removing these fees, Gogeta aims to empower bike retailers to fully embrace the cycle-to-work scheme without the burden of commission deductions. This initiative is expected to lead to more competitive pricing for customers, as retailers can now offer better deals without the need to offset commission costs. Additionally, the absence of retailer fees allows shops to maintain their full profit margins, potentially boosting sales and customer loyalty. (bikebiz.com)
The response from the cycling community has been overwhelmingly positive. Many retailers have expressed support for Gogeta’s approach, viewing it as a fairer and more sustainable model for the industry. The Association of Cycle Traders (ACT) has also endorsed this move, highlighting its significance in promoting fairness and transparency within the sector. (cytech.training)
For consumers, this development translates to substantial savings. Gogeta’s scheme offers discounts of up to 47% on bikes and cycling accessories, with the added benefit of no hidden fees or surcharges. The vouchers are flexible, allowing employees to spread their purchases over 12 months and across different retailers, enhancing the overall value of the scheme. (gogeta.com)
In summary, Gogeta’s elimination of retailer fees marks a significant shift in the cycle-to-work scheme landscape. By prioritising fairness and transparency, Gogeta is setting a new standard that benefits retailers, consumers, and the cycling industry as a whole.