Melbourne-based cycling and lifestyle apparel brand MAAP has unveiled its latest Life around Bikes (LaB) concept store in London’s vibrant Soho district. Situated at 29 Great Pulteney Street, this marks MAAP’s 11th LaB store globally and its first in the United Kingdom. (endurance.biz)
The 140-square-metre space is designed to serve as a cultural hub, blending contemporary design with cycling heritage. The interior features a cobblestone floor, stainless steel and aluminium elements, and vivid green accents, reflecting both the local architecture and the dynamic energy of the cycling community. (hypebeast.com)
MAAP’s LaB concept, introduced in Melbourne in 2022, aims to transcend traditional retail by fostering community engagement. The London store will host community rides, talks, and events, providing a platform for local cyclists to connect and celebrate the progression of cycling culture. (bikebiz.com)
The official opening is scheduled for October 10, 2026, with a series of events and in-store activations planned to mark the occasion. (thehtime.com)
MAAP LaB London Details:
- Address: 29 Great Pulteney Street, London W1F 9NN
- Store Size: 140 square metres
- Opening Hours:
- Monday to Saturday: 10:00 AM – 6:00 PM
- Sunday: 11:00 AM – 5:00 PM
For more information, visit the official MAAP website or follow MAAP LaB London on Instagram.