ZyroFisher, a prominent distributor in the cycling industry, has recently expanded its portfolio by entering into an exclusive distribution agreement with MBwear, an Italian brand renowned for its technical cycling and outdoor apparel. This strategic partnership, effective from February 2026, will see ZyroFisher supplying MBwear products to retailers across the UK and Ireland.
Founded by former professional cyclists Tiziano Dall’Antonia and Marco Bandiera, MBwear has swiftly established a global reputation for merging high-level technical performance with bold, recognizable designs. The brand’s current offerings include road and gravel cycling clothing, as well as a range of cycling socks and accessories. By leveraging ZyroFisher’s extensive retailer network and commercial expertise, this collaboration aims to significantly enhance MBwear’s presence in the UK and Ireland markets.
Tony Vickers, Head of Brands at ZyroFisher, expressed enthusiasm about the partnership:
> “We are thrilled to welcome MBwear to the ZyroFisher brand portfolio. Their innovative approach, combined with meticulous attention to detail and the ‘Made in Italy’ ethos, makes their products ideal for cyclists ranging from amateurs to professionals. MBwear is a fantastic addition to our collection of premium cycling brands, and we look forward to working with them to expand their reach in the UK and Ireland.”
Co-founder Tiziano Dall’Antonia highlighted the significance of the collaboration:
> “Partnering with a distributor of ZyroFisher’s caliber is a pivotal step in our international growth strategy and aligns with our 2030 goal of becoming a leading brand for technical sports socks. Their deep market knowledge and passion for cycling resonate perfectly with our brand values.”
Retailers interested in exploring the MBwear collection can view the products in person at the upcoming COREbike event. For further inquiries or to place orders, retailers are encouraged to contact their ZyroFisher account manager or email salesteam@zyrofisher.co.uk.
This partnership underscores ZyroFisher’s commitment to enhancing its portfolio with innovative and high-quality brands, reinforcing its position as a leading distributor in the cycling industry.