Norta B-4010 MY26 Dames Dark Green 45cm 2026 – Norta Store 2 Wielers HenselsNorta Unveils Revitalized Branding and New E-Bike Models
Belgian e-bike manufacturer Norta has unveiled a refreshed brand identity alongside an updated lineup of electric bicycles. The family-owned company from Olen showcased its new logo, redesigned showroom, and several innovative drive systems during its annual dealer events. Highlighted models include the B-2000 series, R-300, and R-500. (e-bikemagazine.be)
A New Brand Identity with Recognizable Roots
Initiated in 2025, the rebranding process features a redesigned logo and a distinctive new icon. Central to the new logo is the stylized ‘n’ of Norta, symbolizing movement and flexibility. The fluid design also evokes a landscape of rolling hills, inviting riders to explore new terrains with Norta bicycles. Additionally, the frame geometry of Norta bikes is subtly integrated into the icon, reinforcing the brand’s heritage and design philosophy. (velomag.eu)
New Motors for the E-Bike Range
Among the product innovations, the updated B-2000 series stands out. It now features the new Bosch Active Line Plus motor within the Smart System. Additionally, Norta introduces the R-300 and R-500 models, both equipped with the new Bosch Hub Line motor. A notable Belgian first, Norta becomes the exclusive launch partner for the UTgear H2, a new two-speed drive system. During product presentations, dealers can test the various models and drive systems firsthand. Initial reactions from the dealer network have been positive. (e-bikemagazine.be)
Experience in the Redesigned Showroom
The presentations take place in the revamped showroom in Olen. Norta reports interest from both existing and potential new dealers from Belgium and the Netherlands. The brand views this as confirmation of the appeal of its approach: direct collaboration between dealer and manufacturer, offering cyclists extensive choices in execution, color, and customization. (e-bikemagazine.be)
Interested dealers can explore the new collection and showroom on Monday, October 12, and Monday, October 19, 2026, each from 9 AM to 9 PM in Olen.
For more information about Norta, visit their official website. (norta.be)