In a strategic move to bolster its presence in Western Netherlands, Vyber E-bikes has appointed Martin Jelier as their new account manager. Jelier brings with him decades of experience in the cycling industry, having honed his skills both in retail and on the supplier side.
Starting his career in his family’s bicycle shop at the age of seventeen, Jelier later ventured into entrepreneurship, running his own business for eleven years. He then transitioned to Bike Totaal Jeremiasse, one of the Netherlands’ prominent bicycle retailers, where he managed daily operations and coordinated deliveries to other bike shops. Over 27.5 years ago, Jelier shifted to the supplier side, taking on various commercial roles within Accell. His responsibilities encompassed sales for brands like Batavus, Sparta, and KOGA, as well as demand planning and product development.
Vyber E-bikes, established in 2018, has rapidly gained recognition for its innovative designs and commitment to quality. The company has recently achieved significant milestones, including the Vyber Xcitemnt winning the Red Dot Design Award 2026 and the iF Design Award 2026. (vyber.com) These accolades underscore Vyber’s dedication to excellence in the e-bike sector.
Jelier expressed his enthusiasm for this new chapter, stating, “After so many years in the industry, I wanted to consciously choose a truly fresh start. Vyber is a relatively young and compact organization, where the lines are short and decisions are made swiftly. That appeals to me greatly.” He emphasized his intent to leverage his experience as a former bicycle mechanic, entrepreneur, and account manager to strengthen relationships with dealers. “I know what it’s like to be on the other side of the table. As a bicycle mechanic and entrepreneur, you want to rely on your supplier. Not only for a good product but also for agreements, service, and quick responsiveness,” he added.
Vyber’s vision includes expanding its dealer network and enhancing collaborations with existing partners. The company remains committed to providing personalized support, maintaining short communication lines, and continually developing its product range. Jelier is eager to engage with both new and existing dealers, stating, “The beauty is that I am once again part of an organization that is in full motion. There are many opportunities, and I get energy from building on that together with the team and the dealers.”
For more information about Vyber E-bikes and their range of award-winning models, visit their official website. (vyber.com)