Upgrade Bikes has been appointed as the exclusive UK distributor for Boyd Cycling, a renowned US-based wheel manufacturer. This strategic partnership aims to introduce Boyd Cycling’s premium wheelsets to the UK market, enhancing the offerings available to local cyclists.
About Boyd Cycling
Established in 2009, Boyd Cycling has swiftly gained recognition for its high-quality wheelsets tailored for road, gravel, and mountain biking. The company offers a diverse range of wheels, including both carbon and aluminium rim options, with hubs available at various price points to cater to a wide spectrum of cyclists. In 2024, Boyd Cycling relocated to a state-of-the-art 140,000-square-foot facility in Landrum, South Carolina, which houses their carbon fibre manufacturing and wheel-building operations. (cyclingindustry.news)
The Partnership with Upgrade Bikes
The collaboration between Upgrade Bikes and Boyd Cycling is poised to bring innovative wheel technology to the UK. Matt Ryley, Co-Founder of Upgrade Bikes, expressed enthusiasm about the partnership, stating, “As soon as we took a closer look at the team behind Boyd and the exceptional engineering of its wheels, we were keen to collaborate. This partnership launches at the perfect moment.” (cyclingindustry.news)
Boyd Johnson, Founder and President of Boyd Cycling, highlighted the significance of the partnership, noting, “As the UK’s leading cycling distributor, Upgrade has earned the trust of dealers and riders alike by curating a portfolio of world-class brands. Together, we’re making it easier than ever for UK cyclists to access premium, handcrafted wheelsets backed by industry-leading support.” (cyclingindustry.news)
Availability in the UK
Boyd Cycling’s wheelsets, including the new Podium 36mm Carbon Disc SL, are now available to UK bike shops exclusively through Upgrade Bikes. The Podium 36mm Carbon Disc SL wheelset is designed for road and all-road use, featuring a 24mm internal/29mm external width hooked rim and a claimed weight of 1,130 grams. Priced at £1,860 in the UK, this wheelset offers a versatile option for cyclists seeking performance and durability. (cyclist.co.uk)
Contact Information
For more information or to place an order, UK retailers can contact Upgrade Bikes directly at 01403 711611 or visit their website at www.upgradebikes.co.uk. Cyclists interested in learning more about Boyd Cycling’s products can visit their official website at www.boydcycling.com.
This partnership marks a significant development in the UK’s cycling industry, providing enthusiasts with access to high-quality, handcrafted wheelsets that combine performance, durability, and cutting-edge engineering.