Stromer (myStromer AG)
Overview
Stromer (officially myStromer AG) is a Swiss manufacturer of speed‑pedelec e‑bikes designed for commuters. The company is headquartered in Oberwangen, Switzerland and specialises in fast S‑pedelecs (pedal‑assisted bikes capable of 45 km/h). Stromer emphasises rear‑hub motors, integrated batteries and digital connectivity via its OMNI platform. In 2025 the brand was active in 26 countries with a network of around 500 dealers, more than 150 000 Stromer riders, 130 employees and three subsidiariesstromerbike.com. Its mission is to “bring speed and joy into everyday movement” by making commuting more sustainable and enjoyablestromerbike.com.
History
Founding and the V1 prototype (2009)
- Founder: Stromer was founded by Swiss entrepreneur Thomas “Thömu” Binggeli. Frustrated by the bulky, low‑power e‑bikes available at the time, he began developing a faster, better‑looking e‑bike with a rear‑hub motor and an integrated batterystromerbike.com.
- Stromer V1: In 2009 he introduced the Stromer V1, which used a powerful rear‑hub motor, a battery hidden in the downtube and a clean design. The V1 set new standards for e‑bike performance and aestheticsstromerbike.com and quickly overtook other pedelecs, “causing an earthquake in the e‑bike industry”en.thoemus.ch.
ST1 – the first speed pedelec (2011)
- ST1 release: In 2011 the Stromer ST1 launched as the world’s first speed‑pedelec with an integrated batteryen.thoemus.ch. It could assist riders to 45 km/h and offered unprecedented range and modern designen.thoemus.ch.
- Partnership with BMC Switzerland: Later in 2011 the premium bike brand BMC Switzerland AG acquired a stake in Stromer, which gave the young brand international prominence in Europe and the USAstromerbike.com.
Digital connectivity and the ST2 (2014)
- OMNI connected platform: Stromer pioneered digital connectivity with the ST2. Launched in 2014, the ST2 was the first fully connected speed‑pedelec. Through the OMNI platform it offered GPS location, smartphone control and over‑the‑air firmware updatesstromerbike.com. The ST2 used a carbon belt drive with a hub gear and a 750 W rear‑hub motor, offering up to 120 km of range (expandable to 180 km)leva-eu.com.
Independence and myStromer AG (2017)
- Investment and spin‑off: In March 2017 a group of Swiss investors (including Ruedi Noser and Stefan Schwab) invested tens of millions of Swiss francs into Stromer, enabling the brand to become independent of BMC. Stromer was reorganised as myStromer AG; BMC owner Andy Rihs remained a private investorbicycleretailer.com. Thomas Binggeli stayed on the board, while Thömus AG became a premium dealeren.thoemus.ch.
Expansion, digital services and awards (2018–2024)
- ST3 and ST5 (2018–2019): Stromer launched the ST3 (2018) and ST5 (2018/2019). The ST3 used the SYNO Drive II rear‑hub motor (820 W/44 Nm) with a 983 Wh battery (range up to 180 km) and integrated the OMNI Connect system with GPS, Smartlock and anti‑theft featuresstromerbike.comstromerbike.com. The ST3’s geometry was optimised for commuters, with integrated LED lighting and four‑piston/dual‑piston brakesbicycleretailer.com.
The ST5 used a more powerful 850 W SYNO Sport motor (48 Nm) and a 983 Wh battery. It offered a 9‑speed Pinion Smart.Shift gearbox, integrated ABS, Pirelli tires and Brooks contact pointsstromerbike.com. The ST5 won design awards and was later named “Speed Pedelec of the Year” (2025) in Belgiumstromerbike.com. - Digital unit and design awards (2023–2024): In 2023 Stromer opened a digital unit in Cluj‑Napoca, Romania to enhance connectivity and user experiencestromerbike.com. Stromer’s bikes, including the ST5, won Red Dot “Best of the Best” design awards in 2023 and 2024stromerbike.com.
- Desiknio acquisition (2021): In 2021 myStromer AG added the Spanish brand Desiknio to its portfolio, expanding into lightweight, urban pedelecs (< 25 km/h)leva-eu.com.
- Withdrawal from North America (2024): In September 2024 myStromer AG announced it would discontinue operations in the USA and Canada because the market was developing too slowly. The company stated it would support existing dealers through its Swiss headquarters and focus on international expansion elsewhereleva-eu.com.
Rebranding and ST7 launch (2022–2025)
- ST7 (2022): In 2022 Stromer introduced the ST7, a flagship S‑pedelec built around an aluminium frame with an enormous 1440 Wh battery providing up to 160 miles (~260 km) of range. The bike uses the SYNO Sport II motor (940 W/52 Nm) and a 12‑speed Pinion C1.12 Smart.Shift gearbox with electronic shifting. The ST7 features ABS, Pirelli tires, a Gates belt drive, Supernova lights, and connectivity via the OMNI systemstromerbike.com. It also offers features such as smart Bluetooth locking, over‑the‑air updates and GPS trackinghiconsumption.com. A gold‑coloured Launch Edition was released in October 2022hiconsumption.com.
- Rebrand (2025): On 30 June 2025 Stromer unveiled a new brand identity. The company described the rebrand as a bold new era, using a new colour palette and visual language to reflect its vision for experience‑driven, sustainable mobilitystromerbike.comstromerbike.com.
Technology and Innovations
- Rear‑Hub Motors: From the V1 onward, Stromer has favoured rear‑hub motors for efficient power delivery. Its own SYNO motors provide high power and integrate regenerative braking. For example, the ST3’s SYNO Drive II motor delivers 820 W and 44 Nmstromerbike.com, while the ST5’s SYNO Sport motor produces 850 W and 48 Nmstromerbike.com. The flagship ST7’s SYNO Sport II motor outputs 940 W and 52 Nmstromerbike.com.
- Integrated Batteries and Long Range: Stromer’s batteries are mounted inside the downtube and can be ejected at the push of a button. The company offers batteries from 655 Wh (ST1/ST2) to 983 Wh (ST3/ST5) and 1440 Wh (ST7), enabling ranges of 120 km to 260 kmstromerbike.comstromerbike.comstromerbike.com.
- Pinion Gearboxes and Belt Drives: Higher‑end models use Pinion gearboxes (6‑speed on ST2, 9‑speed on ST3, 9‑speed on ST5 and 12‑speed on ST7) paired with Gates carbon belt drives. Electronic Pinion Smart.Shift on the ST5 and ST7 allows lightning‑fast gear changes and automatic shiftingstromerbike.com.
- OMNI Connect: Introduced with the ST2, OMNI is a cloud‑based platform that offers GPS localisation, over‑the‑air updates, personal profiles and remote motor tuningstromerbike.com. Triple anti‑theft protection includes an electronic motor lock and alarm, warning messages via mobile communications, and GPS trackingstromerbike.com. Smartlock automatically locks/unlocks the bike via Bluetooth and allows keyless battery removalstromerbike.com. Models ST7, ST5, ST3 and ST2 come with OMNI C connectivity (free integrated SIM card)stromerbike.com; the ST1 uses the Bluetooth‑based OMNI B appstromerbike.com.
- Integrated ABS and Safety Features: Stromer partners with Blubrake for anti‑lock braking systems (ABS). The ST7, ST5 and ST3 offer integrated ABS for the front brake, giving riders increased stability during emergency stopsstromerbike.comstromerbike.com. Additional safety features include high‑intensity front and rear lights, regenerative braking and hornsstromerbike.comstromerbike.com.
Product Range (2026)
Stromer’s bikes are categorised by performance level and equipment. All models are S‑pedelecs (45 km/h) and feature integrated batteries and rear‑hub motors. Key specifications are summarised below:
| Model (2026) | Key Features | Motor & Drivetrain | Battery & Range | Notable Details |
|---|---|---|---|---|
| ST7 | Premier flagship designed for long‑distance commuting | SYNO Sport II rear‑hub motor (940 W, 52 Nm) with 12‑speed Pinion Smart.Shift gearbox and Gates carbon beltstromerbike.com | BQ1440 battery (1440 Wh), range up to 260 kmstromerbike.com | Front ABS, Supernova lights, smartphone‑integrated cockpit, Brooks saddle, optional gold Launch Editionhiconsumption.com |
| ST5 | High‑end performance model (named “Speed Pedelec of the Year” 2025) | SYNO Sport motor (850 W, 48 Nm) with 9‑speed Pinion Smart.Shift and belt drivestromerbike.com | BQ983 battery (983 Wh), range up to 180 kmstromerbike.com | Integrated ABS, Pirelli tires, Brooks Cambium grips, OMNI Connect with Smartlock, high‑intensity lightsstromerbike.com |
| ST3 | All‑round commuting bike emphasising daily power and comfort | SYNO Drive II motor (820 W, 44 Nm) with 9‑speed Pinion gearbox and belt drivestromerbike.com | BQ983 battery (983 Wh), range up to 180 kmstromerbike.comstromerbike.com | OMNI Connect, Smartlock, triple anti‑theft protection, battery ejection at a button, integrated ABSstromerbike.com |
| ST2 | Mid‑range model emphasising comfort and versatility | Cyro Drive 3 motor (750 W, 40 Nm) with 6‑speed Pinion gearbox and belt drivestromerbike.comstromerbike.com | BQ655 battery (655 Wh), range 120 km (upgradable)stromerbike.comstromerbike.com | Adjustable stem, Smartlock, triple anti‑theft protection and OMNI Connect with over‑the‑air updatesstromerbike.comstromerbike.com |
| ST1 | Entry‑level S‑pedelec offering an accessible introduction to the brand | Cyro Drive II motor (670 W, 35 Nm) with 9‑speed Microshift drivetrainstromerbike.comstromerbike.com | BQ655 battery (655 Wh), range up to 120 kmstromerbike.comstromerbike.com | Bluetooth‑based OMNI B app for connectivity, Smartlock, recuperation mode with motor brake and cruise control, adjustable stemstromerbike.com |
| Limited editions and Customisation | Stromer occasionally offers limited “Launch Edition” versions (e.g., ST7 Launch Edition in gold) and limited colours or accessories. | Customers can personalise colours, handlebar options and other components through Stromer’s configurator and upgrade batteries. |
Corporate Structure and Operations
- myStromer AG is privately held and based in Oberwangen, Switzerland. The company produces its e‑bikes in Switzerland and emphasises “Swissness” as a promise of quality, precision and sustainabilityleva-eu.com.
- Employees and subsidiaries: As of 2024, Stromer employed around 150 people, operated two subsidiaries (Netherlands and Romania) and sold bikes in 28 countriesleva-eu.com.
- Dealer network: Stromer works through a network of 500 dealers across Europe and beyondstromerbike.com.
- Desiknio: Since 2021 the Spanish brand Desiknio, known for lightweight urban e‑bikes, has complemented the Stromer portfolioleva-eu.com.
- Withdrawal from North America: In September 2024 Stromer announced it would cease business operations in the USA and Canada due to slow market development, though it continues to support existing dealers and ridersleva-eu.com.
Vision, Mission and Values
- Vision: Stromer envisions “a world where people and societies are happier, healthier, and live more sustainably”stromerbike.com.
- Mission: The company aims to “bring speed and joy into everyday movement” by enabling and motivating people to explore new ways of moving and making commuting enjoyablestromerbike.com.
- Values: Stromer’s values emphasise caring for customers and the world, giving everything for product quality, cultivating curiosity and inclusivity, and viewing speed pedelecs as enablers of freedomstromerbike.com.
Legacy and Impact
Stromer has been a pioneer in high‑performance, connected speed‑pedelecs since 2009. Its commitment to rear‑hub motors, integrated batteries, digital connectivity and Swiss engineering has made it a reference brand in the commuter e‑bike segment. Models such as the ST1, ST2 and ST3 established the category, while the ST5 and ST7 pushed boundaries with Pinion gearboxes, electronic shifting and integrated ABS. Stromer continues to evolve its designs, invest in digital services and promote sustainable mobility through premium S‑pedelecs.