In 2026, Trek Bicycle Corporation commemorates its 50th anniversary with a limited-edition collection that honors its rich heritage and forward-looking mission. The centerpiece of this celebration is the “50th Anniversary Collection,” featuring three exclusive Madone Gen 8 models: The First 50 Project One ICON, The First 50 Replica, and No. 76 Project One ICON. (veloracycling.com)
The First 50 Project One ICON
This model transforms the frame into a visual timeline, encapsulating Trek’s journey from its modest beginnings to its current status as a global leader in cycling innovation. Each graphic element on the frame represents a significant milestone, inviting riders to explore the company’s history with every ride. A comprehensive editorial feature at trekbikes.com/the-first-50 provides in-depth insights into the artwork, and a 50th-anniversary coffee table book, set for release in June 2026, delves deeper into each illustration, offering a narrative companion to the bike and Trek’s first half-century. (streetinsider.com)
The First 50 Replica
Mirroring the design of The First 50 Project One ICON, this model offers the same visual storytelling on a more accessible platform. Built on the Madone SL 7, it features a 500 Series OCLV carbon frame and a Shimano Ultegra Di2 groupset, priced at $6,599.99. This version allows a broader audience to experience the commemorative design and the rich history it represents. (veloracycling.com)
No. 76 Project One ICON
This model pays homage to Trek’s origins with a heritage blue paint inspired by the company’s original hand-brazed touring bikes. It includes brass-style head tube graphics and the 1976 block-letter logo, reflecting the brand’s early aesthetic. Built on the Madone SLR 9 AXS platform, it features Trek’s 900 Series OCLV carbon frame and SRAM Red AXS groupset, priced at $15,999.99. (veloracycling.com)
Availability and Ordering
These limited-edition models are available for pre-order through April 13, 2026, with deliveries commencing in June 2026. After the pre-order window closes, these bikes will no longer be available for purchase. Notably, The First 50 ICON will be raced by the Lidl-Trek WorldTour teams at the 2026 Tour de France and Tour de France Femmes, bringing the anniversary art and Trek’s story to the sport’s most prestigious stages. (streetinsider.com)
Anniversary Events
In addition to the bike collection, Trek is hosting the Trek 100 VIP 50th Anniversary Ride on June 20, 2026, at its global headquarters in Waterloo, Wisconsin. This special community ride offers participants VIP access, including a behind-the-scenes tour of Trek HQ, free food, and a celebratory atmosphere to honor five decades of cycling innovation. (eventbrite.com)
For more information about the 50th Anniversary Collection and to explore the full range of models, visit Trek’s official website at trekbikes.com.