Trek Bicycle Corporation, established in 1976 in a modest Wisconsin barn, has evolved into a global leader in cycling, renowned for its innovative designs and commitment to sustainability. In celebration of its 50th anniversary, Trek has unveiled a limited-edition collection that honors its rich heritage and forward-thinking mission: “changing the world through bikes.”
The First 50 ICON and Replica
The First 50 paint scheme encapsulates Trek’s journey over five decades, featuring 50 distinct graphics that narrate the brand’s story—from its humble beginnings to its current status as a cycling powerhouse. These graphics include representations of the original barn, the founders, sustainability milestones, and tributes to industry pioneers like Gary Fisher and Keith Bontrager. (streetinsider.com)
The First 50 ICON is exclusively available on the Madone SLR 9 AXS, priced at $16,000. This model boasts numbered frames, a limited-edition white and red saddle with red rails, and Aeolus RSL wheels adorned with golden anniversary decals. For those seeking a more accessible option, The First 50 Replica offers the same iconic paint scheme on the Madone SL 7, priced at $6,600. (cyclingmagazine.ca)
No. 76 ICON
The No. 76 ICON paint scheme pays homage to Trek’s origins, featuring the original 1976 logo, a graphic of the early brass-plate headbadge, and the heritage blue color inspired by Trek’s earliest handmade touring bikes. This design offers a minimalist yet elegant nod to the era when five employees in a red Wisconsin barn set out to build something better. (streetinsider.com)
The No. 76 ICON is available exclusively on the Madone SLR 9 AXS, also priced at $16,000. It includes Aeolus RSL wheels with golden anniversary decals and a special-edition white and red saddle with red rails. (cyclingmagazine.ca)
50th Anniversary Accessories
Beyond the limited-edition bikes, Trek’s 50th Anniversary Collection extends to a curated range of accessories, including a limited-edition jersey, water bottles, and a t-shirt, each designed to complement the anniversary graphics and bring the story into everyday rides. (streetinsider.com)
Availability
The bikes in Trek’s 50th Anniversary Collection are available for pre-order now through April 13, 2026, with deliveries beginning in June. After April 13, the order window for these models will close, and these bikes will no longer be available. (streetinsider.com)
For more information about Trek’s 50th Anniversary Collection and the story of Trek’s first 50 years, visit trekbikes.com.