More Restructuring at Dutch Accell CompaniesStorm Riders Acquires 7ANNA: A New Era for Rondo, NS Bikes, and Creme Cycles
In a strategic move set to reshape the Polish cycling landscape, Storm Riders, a subsidiary of the renowned Polish bicycle manufacturer STORM, has successfully acquired the assets of 7ANNA, the parent company of esteemed brands Rondo, NS Bikes, and Creme Cycles. This acquisition, formalised with the signing of the notarial deed, marks a pivotal moment for these iconic brands.
Preserving Brand Identity Amidst Transition
Despite the acquisition, the core identities of Rondo, NS Bikes, and Creme Cycles remain intact. The dedicated teams behind these brands continue to operate with full autonomy, ensuring that the passion and approach that have defined their success over the years are preserved. Adam Ziętek, owner of STORM, emphasised this commitment:
“This isn’t an acquisition after which the brands lose their identity. Rondo stays Rondo, NS stays NS — with the same people, the same passion, and the same approach to riding that has built their position throughout the years.”
Enhanced Operational Efficiency and Product Development
A significant aspect of the acquisition is the integration of Rondo, NS Bikes, and Creme Cycles into STORM’s manufacturing facilities. This consolidation allows for greater control over production schedules and component availability, leading to more competitive pricing and reliable delivery times. By combining STORM’s expertise in various cycling segments with the established reputations of Rondo, NS Bikes, and Creme Cycles, the company now offers one of the most comprehensive product ranges in the Polish market.
Commitment to Existing Customers
For current owners of bikes from the 7ANNA family of brands, Storm Riders is dedicated to providing continued support. Efforts are underway to offer service solutions for existing bikes, including preferential pricing on replacement parts and individual assessments of every claim. Additionally, all new bikes sold by Storm Riders will come with a full warranty, encompassing a lifetime guarantee on the frame and fork.
Looking Ahead
With the acquisition of 7ANNA’s assets, Storm Riders is poised to lead a new chapter in the Polish cycling industry. The company’s strategic vision aims to leverage the strengths of its expanded portfolio, ensuring sustained growth and innovation for Rondo, NS Bikes, and Creme Cycles. As Adam Ziętek aptly concludes,
“Today we’re only looking at the peaks — the valleys are behind us now.”
This acquisition not only secures the future of these beloved brands but also sets the stage for exciting developments in the cycling world.