Castelli: Pioneering the Revolution in Cycling Clothing – Castelli CyclingIn a strategic move to bolster its presence in the UK and Ireland, MVC Group has established MVC Group UK Ltd, a dedicated subsidiary overseeing operations for its renowned brands, Castelli and Sportful. This initiative underscores MVC Group’s unwavering commitment to one of its most significant global markets, ensuring seamless service for retailers, teams, and consumers.
The formation of MVC Group UK Ltd follows the recent administration of Saddleback Ltd, a long-standing distributor of Castelli and Sportful in the UK. MVC Group extends its sincere gratitude to Saddleback and its employees for nearly two decades of successful partnership and contributions to the growth of both brands in the UK market. (cyclingweekly.com)
Emilio Foà, CEO of MVC Group, emphasized the strategic importance of the UK market:
“The United Kingdom has always been one of MVC Group’s most important markets. We remain fully committed to supporting British retailers, teams, and cyclists. The creation of MVC Group UK Ltd represents an important investment in the market and will allow us to strengthen our service, our relationships, and our long-term presence in the UK.”
MVC Group’s immediate priority is to ensure continuity for retailers and riders across the United Kingdom. The company is actively working to restore normal supply operations and expects product availability for UK retailers to resume shortly through the new UK organisation. Additionally, MVC Group will cover any duties, import charges, or additional fees, guaranteeing that customers will not incur unexpected costs.
All existing orders will be produced and delivered as planned, without interruption to service. The company is actively engaging with retail partners and will provide further information regarding ordering procedures, account management, and sales support in the coming days.
Retailers and business partners are invited to contact International Sales Director, Camilla Bonomi, at mvcuk@mvc46.eu for any questions or support needs.
This strategic expansion aligns with MVC Group’s broader growth initiatives, including the recent acquisition of a 70% stake in Zoot, a US-based leader in triathlon apparel, enhancing its position in the triathlon market and strengthening its presence in the United States. (mvcgroup.com)
By establishing MVC Group UK Ltd, the company aims to provide dedicated local support, ensuring uninterrupted service and laying a strong foundation for future growth in the UK and Ireland.
Highlights:
- Major UK cycling business Saddleback reportedly enters administration, Published on Saturday, May 30