Porsche eBike Cross Performance EXC | PORSCHE SHOPPorsche has announced the closure of its eBike Performance subsidiary, marking a significant shift in the company’s electric bicycle strategy. This decision also affects the Fazua e-bike motor company, which Porsche acquired in 2022. (bicycleretailer.com)
The closure of Porsche eBike Performance GmbH and the dissolution of subsidiaries Cellforce Group GmbH and Cetitec GmbH will impact over 500 employees across the Ottobrunn and Zagreb sites. This move follows Porsche’s planned sale of its stakes in Bugatti Rimac and the Rimac Group. (bicycleretailer.com)
Dr. Michael Leiters, Chairman of the Executive Board of Porsche, stated, “We must refocus on our core business. This is the indispensable foundation for a successful strategic realignment. This forces us to make painful cuts – including our subsidiaries.” (bicycleretailer.com)
Porsche cited “fundamentally changed market conditions for e-bike drive systems” as the reason for discontinuing its electric bike activities. While the company did not specify these changes, the European e-bike market has experienced a slowdown in recent years. In 2024, e-bike sales in Europe declined by approximately 9.65% in the UK, 15.76% in France, and 19.09% in Spain. (bicycleretailer.com)
Despite the closure of Porsche’s e-bike subsidiary, the company has announced plans to continue its electric vehicle development. The 2026 Porsche Macan Electric GTS, for example, boasts a 563-horsepower dual-motor powertrain and a 0-60 mph time of 3.6 seconds. (caranddriver.com)
This strategic realignment underscores Porsche’s commitment to its core automotive business while adapting to evolving market dynamics.