Eight companies named for 2026 Accelerate Green programme | Offaly IndependentIn a strategic move set to redefine the cycling experience, specialist insurer Bikmo has partnered with Accell UK & Ireland, the powerhouse behind esteemed brands like Haibike, Ghost, Lapierre, Raleigh, and Babboe. This collaboration aims to provide cyclists with unparalleled protection from the moment they acquire their new ride.
A Seamless Integration of Quality and Security
Cyclists purchasing an Accell UK & Ireland bicycle will now benefit from a comprehensive 12-month Bikmo cycle insurance policy for the price of 11 months, complemented by an initial 30 days of complimentary coverage. This ensures that their new bike, gear, and accessories are safeguarded from day one. Additionally, Bikmo offers exclusive discounts, including 25% off e-bike policies—a notable advantage for Haibike enthusiasts—and 50% off multi-bike policies for households with multiple riders. (bikebiz.com)
Enhancing the Retail Experience
This partnership is poised to enrich the retail landscape by integrating value-added services directly into the point of sale. Participating retailers will be incentivized through commissions and potential support for bike replacements, fostering a more rewarding experience for both sellers and buyers. (bikebiz.com)
Commitment to Rider-Centric Solutions
Luc Hall, Head of Business Development at Bikmo, expressed enthusiasm about the collaboration:
“We’re really excited to be partnering with Accell UK & Ireland to bring a more integrated protection offering to their riders from day one. By combining Bikmo’s specialist insurance with Accell’s leading bike brands and retail network, we’re creating a simple, valuable experience that supports riders throughout the lifecycle of their bike, while also helping retailers deliver more value at the point of sale.” (bikebiz.com)
Chris Slater, Country Managing Director at Accell UK & Ireland, highlighted the alignment of this partnership with their strategic goals:
“Partnering with Bikmo aligns with Accell’s commitment to delivering a complete and high-quality ownership experience across our portfolio of premium cycling brands. It will also serve as a holistic approach to rewarding our dealer network through commission and bike replacements.” (bikebiz.com)
A Vision for the Future
This alliance underscores a shared dedication to enhancing the cycling experience by offering protection that extends beyond the bike itself, encompassing the diverse environments where cyclists ride. By merging Bikmo’s expertise in cycle insurance with Accell’s esteemed brand portfolio and extensive retail network, the partnership aims to deliver a seamless, valuable experience that supports riders throughout the lifecycle of their bike. (bikebiz.com)
As the cycling industry continues to evolve, collaborations like this set a new standard for rider protection, ensuring that cyclists can enjoy their passion with greater peace of mind and security.