Woom, the renowned Austrian children’s bicycle manufacturer, has unveiled a striking Limited Edition collection featuring vibrant neon hues: Neon Lime and Neon Pink. This bold move aims to infuse energy and visibility into the cycling experience for young riders. The special edition is available now, but only while stocks last. (woom.com)
A Bold Statement in Neon
The “Neon On” campaign introduces the Woom GO models in Neon Lime and the Woom EXPLORE series in Neon Pink. These eye-catching colors are designed to make a statement, combining safety with style. As Woom’s color expert, Jen Holloway, explains, “Neon is more than just a color. We perceive this new color world as an attitude—a message: bold, confident, and seamlessly integrated into our design universe.” (woom.com)
Unchanged Quality, Enhanced Visibility
While the color schemes are new, the technical specifications remain consistent with Woom’s standard models. The lightweight aluminum frames, child-friendly ergonomics, and age-appropriate components are all retained. The only difference is the striking new color options, ensuring that young riders not only ride safely but also stand out on the road. (woom.com)
Limited Availability
This Limited Edition is available in specific sizes:
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Woom GO in Neon Lime: Sizes 1 to 4, with wheel sizes ranging from 12″ to 20″.
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Woom EXPLORE in Neon Pink: Sizes 4 to 6, with wheel sizes from 20″ to 26″.
Prices start at €269 for the smallest model and go up to €729 for the largest 26″ version. These models can be purchased directly through Woom’s online shop. (woom.com)
A Call to Action
Woom’s Limited Edition in Neon Lime and Neon Pink is more than just a color update; it’s a visual statement encouraging children to be seen and express themselves confidently. With the “Neon On” campaign, Woom aims to inspire young riders to embrace their individuality and make their mark on the world. (woom.com)
For more information and to view the full range of models, visit Woom’s official website.