KTM Bike Industries UK has appointed Nick Pole as its new UK Marketing Manager, aiming to bolster its presence in the UK market following the brand’s recent relaunch and the introduction of its MY’27 range. (bikebiz.com)
With over 15 years of experience in the cycling industry, Pole joins KTM from Goodyear Bicycle Tires, where he led global marketing campaigns and product launches. Prior to that, he served as Marketing Manager at BikePark Wales for seven years. (bikebiz.com)
A KTM Bike Industries UK spokesperson commented, “Nick combines international brand experience with a rider-first understanding of the UK market. As we grow our dealer network, he’ll play a key role in raising KTM’s profile and supporting our retail partners.” (bikebiz.com)
This appointment is part of KTM Bike Industries UK’s strategy to enhance local support, ensure parts availability, and provide warranty services and technical expertise. Pole will collaborate with UK Sales Manager Phil Woodward to bring the MY’27 range to market through a network of specialist retail partners. (bikebiz.com)
In his new role, Pole will lead the UK’s marketing strategy, focusing on brand awareness, digital and social channels, media relations, events, and dealer marketing support. He stated, “I’ve ridden and worked in this industry my whole career, and KTM has a heritage and a range that stands up against anything on the market. My focus is on telling that story to UK riders and giving our retailers the tools to bring it to life in store and online.” (bikebiz.com)
Retailers and media can contact Nick at nick.pole@ktm-bikes.co.uk. (bikebiz.com)