In the world of professional cycling, change often comes only when mandated by regulations. However, MAAP is challenging this norm by introducing a bold new kit for the Jayco-AlUla men’s team and the Liv-AlUla-Jayco women’s team at the upcoming Tour de France.
The new design retains the team’s signature Aurora purple base but adds a striking electric green flame motif, creating a dynamic and eye-catching aesthetic. This limited-edition kit will be available in only 150 sets worldwide, underscoring its exclusivity. (cyclingnews.com)
Brent Copeland, General Manager of Team Jayco-AlUla, expressed the team’s ambition: “As we hit our 15th season, we want to keep pushing the boundaries of what a professional cycling team looks like.” (cyclingnews.com)
The kit’s debut coincides with MAAP’s “Hyperperformance” exhibition at Paris Fashion Week, running from June 26 to 28 at 36 Rue Étienne Marcel. This event aims to explore the intersection of WorldTour performance, material innovation, and contemporary design, highlighting the craftsmanship and technical development behind WorldTour apparel. (cyclingnews.com)
The limited-edition kit will be available for purchase starting June 30, exclusively through MAAP’s official website and select MAAP LaB locations worldwide. (cyclingnews.com)
This initiative by MAAP and GreenEDGE Cycling not only introduces a fresh visual identity for the teams but also signifies a broader effort to redefine the image of professional cycling, making it more stylish and ambitious. (cyclingflash.com)