Deviate Cycles, the Scottish mountain bike manufacturer renowned for its high-pivot enduro bikes, has emerged from liquidation under the stewardship of co-founder Ben Jones. The brand has relaunched its global online store, signaling a “careful return” to the market. (bikeradar.com)
In a move that underscores its commitment to customer satisfaction, Deviate has confirmed it will honor lifetime warranties on bikes purchased prior to the liquidation. This decision, while legally non-binding due to the company’s previous insolvency, reflects a voluntary commitment to support riders who have trusted the brand over the years. (bikeradar.com)
The immediate focus for Deviate is to ensure the availability of existing models, including the Highlander II and Claymore, while rebuilding its operational foundations. The release of the Kurgan eMTB has been temporarily paused to prioritize stability and dependable rider support. (bikeradar.com)
Deviate’s dedication to quality and customer service remains steadfast, as it continues to offer high-pivot enduro bikes designed for performance and durability. The brand’s return marks a new chapter, emphasizing reliability and rider support in the competitive mountain bike market.