Cannondale Pro Cycling 2016 team presentation – Video | CyclingnewsPon.Bike UK has significantly bolstered its commercial operations with the appointment of three new Account Managers and the establishment of a dedicated Cannondale sales team. These strategic moves aim to enhance service levels across the UK dealer network and strengthen brand engagement.
Strategic Account Manager Appointment
Terry Rolleston has been appointed as the Strategic Account Manager, a newly created role focused on nurturing key retailer partnerships and driving long-term commercial growth across Pon.Bike UK’s diverse portfolio. Rolleston’s extensive experience is expected to play a pivotal role in elevating the company’s market presence.
Southern Account Manager for Core Brands
James Booth steps into the role of Southern Account Manager, overseeing territories for Santa Cruz, Cervélo, Reserve Wheels, OneUp Components, and Nimbl shoes. Booth’s appointment is set to enhance regional support and deepen relationships with independent bicycle dealers.
Dedicated Cannondale Sales Team
In response to the integration of Cannondale into its UK brand roster, Pon.Bike UK has launched a dedicated sales team for the brand. Gregor Wilson assumes the position of Northern Account Manager for Cannondale, while Aaron Creamer takes on the role of Southern Account Manager. This strategic move follows Cannondale’s decision to transition from its previous UK distributor, Saddleback, to a direct-to-dealer model under Pon.Bike UK, effective immediately. (bikeradar.com)
Leadership Insights
Phil Midgley, Commercial Director at Pon.Bike UK, emphasized the strategic importance of these appointments:
“We are thrilled to welcome Gregor, Aaron, and James to the team, and to see Terry step into his new strategic role. Establishing a dedicated Cannondale sales team alongside strengthening our core brand territory coverage represents a direct investment in our retail partners. These appointments significantly increase our field presence, allowing us to elevate our service levels, deepen brand engagement, and deliver unrivalled day-to-day support to independent bicycle dealers across the UK.”
Enhanced Sales Presence
With these additions, Pon.Bike UK’s external sales team now comprises seven account managers, supported by two internal sales representatives, Jim and Sam. This expanded team structure underscores the company’s commitment to providing premium commercial service across its complete brand portfolio.
Dealer Support and Contact Information
For general sales inquiries or to express interest in becoming a stockist, dealers are encouraged to contact the office team at sales@pbp-uk.bike or visit the Pon.Bike UK B2B platform.
These strategic appointments and structural updates are effective immediately, reinforcing Pon.Bike UK’s dedication to delivering exceptional service and support to its retail partners across the UK.