Strictly Cycling Collective : TPG ArchitecturePinarello, the renowned Italian bicycle manufacturer, has unveiled its first Bottega outside Europe, establishing a flagship store at 114 Wooster Street in New York City’s vibrant SoHo district. (bicycleretailer.com)
A New Chapter in SoHo
This latest Bottega joins existing locations in London, Zurich, and Villorba, Italy, marking a significant expansion for the brand. The New York store showcases Pinarello’s comprehensive range, including the recently launched DOGMA X and X Series models. It features dedicated areas for bike fitting, servicing, and personalized consultations through the MyWay program, allowing customers to customize both the paint and specifications of their frames. (bikerumor.com)
Beyond Bicycles
The Bottega also highlights complementary brands such as Q36.5 cycling apparel and footwear, Amacx sports nutrition, and Partington carbon wheels. A notable exhibit is Filippo Ganna’s Bolide F HR 3D track bike, the machine used for his World Hour Record, offering enthusiasts a glimpse into cycling history. (bikerumor.com)
Community Engagement
The grand opening event was attended by Pinarello President Fausto Pinarello, Team Netcompany-INEOS American racers Magnus Sheffield and Andrew “AJ” August, and Q36.5 founder Luigi Bergamo. A community ride from the store was held on Saturday morning, led by Best Buddies International and Good Guys Racing. (bicycleretailer.com)
Store Details
The Pinarello Bottega New York is located at 114 Wooster Street, SoHo, New York City. For those interested in experiencing the latest DOGMA models, utilizing the MyWay configurator, or viewing Ganna’s Hour Record bike, the SoHo store now serves as Pinarello’s official base in New York. (bikerumor.com)
This expansion underscores Pinarello’s commitment to providing cyclists worldwide with an immersive brand experience, blending cutting-edge technology with a rich cycling heritage.