Moustache Bikes, founded in 2010 in the Vosges region of France, has consistently demonstrated that bicycles possess the transformative power to enhance lives. From its inception, the company has been dedicated to making cycling more accessible, enjoyable, and meaningful through innovative electric assistance.
A Visionary Beginning
In 2010, Manu, a visionary in the e-bike sector, recognized the potential of electric bicycles to revolutionize transportation. His meeting with Greg, a fellow enthusiast, led to the creation of Moustache Bikes—a brand entirely devoted to e-bikes, emphasizing uncompromised quality, design, and usability.
Innovative Milestones
In 2016, Moustache introduced the ‘Hidden Power’ concept, integrating Bosch PowerPack batteries seamlessly into the frame of their mountain bikes. This pioneering move set new standards in design and aesthetics for e-MTBs. The collaboration with Bosch has been instrumental, ensuring reliability and continuous technological advancement in every Moustache bike.
Commitment to Sustainability
In 2023, Moustache expanded its facilities in Thaon-les-Vosges by an additional 3,200 m², aligning with its environmental goals. The new space is entirely powered by renewable energy, featuring a roof covered with photovoltaic panels, a rainwater recovery system, and electric vehicle charging stations, reflecting a long-term commitment to sustainability.
Expanding Horizons
Moustache’s 2026 lineup showcases a diverse range of e-bikes catering to various riding styles:
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Xroad 2026: A redesigned e-trekking bike with a new frame and Bosch motor, available in front suspension and full-suspension variants, offering versatility for both urban commuting and touring. (bike-magazin.de)
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Dimanche 28 Urban: A lightweight, agile e-bike designed for urban use, combining sporty handling with practical features for daily commuting. (urbanbike.news)
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Game 160.9 Race: An enduro-focused e-MTB with robust frame geometry and balanced motorization, suitable for demanding trails and technical descents. (velomotion.net)
A Human-Centric Approach
Moustache’s deep connection to its roots is evident in its operations. The company employs 170 individuals, all driven by a shared passion for bikes and a commitment to creating meaningful mobility solutions. This human-centric approach ensures that each bike is crafted with care, reflecting the brand’s dedication to quality and innovation.
Looking Ahead
Moustache Bikes continues to innovate, exploring new uses and pushing the boundaries of electric mobility. Guided by the conviction that bikes have the power to change lives, the brand remains steadfast in its mission to make cycling a transformative experience for all.
For more information on Moustache Bikes and their 2026 range, visit their official website.