White Industries, a renowned Californian component manufacturer, has recently expanded its product line and collaborations, solidifying its position in the cycling industry.
Acquisition of Rolf Prima and Astral Cycling
In January 2023, White Industries acquired Rolf Prima and Astral Cycling, two esteemed wheel brands based in Eugene, Oregon. This strategic move aims to enhance White Industries’ wheel offerings and leverage the expertise of these established brands. (whiteind.com)
Introduction of Titanium Cranksets
In April 2026, White Industries, in collaboration with Moots and Brunk Industries, introduced a new line of titanium cranksets. These cranks are designed for mountain and gravel bikes, emphasizing durability and performance. Priced at $1,349, the cranksets are available in various configurations, including different spindle diameters and chainring interfaces. (bikeradar.com)
Recent Developments
As of July 2026, White Industries continues to innovate and expand its product range, focusing on high-quality, precision-engineered components for cyclists worldwide.
For more information on White Industries’ products and collaborations, visit their official website.