In a strategic move to deepen its engagement with cycling enthusiasts, NOS Sport has unveiled the ‘NOS Wielerpodcast’, a weekly podcast set to launch its inaugural episode on Wednesday, February 25, 2026. The podcast will be helmed by former professional cyclist Tom Dumoulin and seasoned commentator Andries Lamain, both of whom will serve as the primary hosts. (wielerflits.nl)
The ‘NOS Wielerpodcast’ aims to provide listeners with in-depth analyses and discussions on a variety of cycling topics. Each episode will feature prominent figures from the cycling world, offering insights into upcoming races, strategies, and the latest developments in the sport. The inaugural episode will include a discussion with Michael Boogerd, focusing on the forthcoming season and key races such as Strade Bianche, the Ronde van Vlaanderen, Paris-Roubaix, and the Tour de France. (wielerflits.nl)
Tom Dumoulin, who retired from professional cycling in 2022, expressed his enthusiasm for the project, stating, “Cycling is my great passion, and I am thrilled to collaborate with Andries to share the stories of the race and bring listeners into my knowledge and enthusiasm for the sport.” He emphasized the podcast’s potential to delve into narratives and provide background on what makes cycling so captivating. (wielerflits.nl)
Andries Lamain also conveyed his excitement, noting, “What has always attracted me to cycling is that it never stands still. The peloton is on the move, and the stories evolve with it. I am a huge fan of podcasts because they allow us to go deep into the subject. In the Wielerpodcast, we want to take that time and tell the stories that often don’t get a place elsewhere, especially by having the riders themselves join us.” (wielerflits.nl)
This initiative by NOS Sport reflects a broader trend in the cycling media landscape, where established outlets are expanding their digital presence to cater to the evolving preferences of their audience. For instance, Cycling Weekly, a publication with a rich history dating back to 1891, has recently launched its own podcast, ‘Off The Back’, aiming to keep listeners updated on cycling news, races, and industry developments. (cyclingweekly.com)
The ‘NOS Wielerpodcast’ is poised to become a valuable resource for cycling aficionados, offering expert commentary, insider perspectives, and comprehensive coverage of the sport’s most significant events. Listeners can anticipate engaging discussions that not only inform but also inspire a deeper appreciation for the world of cycling.
Cycling Media Expands Digital Horizons with New Podcasts:
- Introducing our newest podcast: Off The Back, Published on Friday, February 20