AdcountXX and FietsZeker Forge Strategic Alliance to Enhance Belgian and Dutch Bicycle Retail
AdcountXX, the innovative point-of-sale system developed by Tilroy and widely adopted by bicycle retailers across Belgium and the Netherlands, has expanded its platform by integrating with FietsZeker, a leading Dutch bicycle insurance specialist. This seamless integration enables retailers to offer tailored bicycle insurance to customers directly during the sales process, streamlining operations and enhancing customer service.
FietsZeker’s Strategic Expansion into Belgium
The partnership marks a significant milestone for FietsZeker, which officially entered the Belgian market in late 2025. Through this collaboration, FietsZeker gains immediate access to a vast network of Belgian bicycle retailers, facilitating a swift and efficient market penetration.
Effortless Insurance Integration at Point of Sale
The integration allows bicycle shops using AdcountXX to offer FietsZeker insurance policies directly from the point-of-sale system. This eliminates the need for additional software or administrative steps, ensuring a smooth and efficient sales and insurance process.
FietsZeker’s Established Presence in the Netherlands
In the Netherlands, FietsZeker has become a trusted name in the cycling industry, offering comprehensive coverage for both traditional bicycles and e-bikes. Their policies are backed by internationally active insurers, providing competitive premiums and terms that cater to the diverse needs of cyclists.
Strategic Collaboration for Mutual Growth
Peter de Ranter, CEO of Tilroy, emphasized the value of the partnership for AdcountXX users:
“FietsZeker has proven itself as a strong and respected bicycle insurer in the Netherlands. We are proud that they have chosen AdcountXX to accelerate their growth in Belgium. Our customers can now provide their buyers with a quality bicycle insurance in one seamless motion, without extra steps or systems.”
Dion de Vreugd, owner of FietsZeker, highlighted the strategic importance of the collaboration:
“Through the integration with AdcountXX, we can significantly expand our reach and make our insurance offerings more accessible to bicycle shops, especially in Belgium where we started in late 2025. We look forward to a close collaboration with both AdcountXX and the Belgian and Dutch bicycle retailers to provide their customers with an optimal insurance experience.”
Enhanced Service for Bicycle Retailers
The integration is available to both Belgian and Dutch users of AdcountXX. For bicycle shops, this means more efficient service, with the purchase of a bicycle and the conclusion of an insurance policy seamlessly aligned. Retailers can now offer customers a comprehensive mobility solution during the sales conversation.
Bicycle retailers seeking more information about offering FietsZeker insurance can visit www.fietszeker.nl.
This strategic alliance between AdcountXX and FietsZeker exemplifies the growing trend of integrating insurance solutions within the bicycle retail sector, providing a holistic service to customers and fostering growth in the Belgian and Dutch markets.