NBDA Supplier Excellence Awards – National Bicycle Dealers AssociationV12 Retail Finance Sponsors Retailers Category at BikeBiz Awards 2026
V12 Retail Finance, a division of Secure Trust Bank Group, has been announced as the sponsor for the Retailers Category at the BikeBiz Awards 2026. This partnership underscores V12’s commitment to supporting the cycling industry by providing flexible financing solutions to retailers and their customers.
Empowering Retailers with Flexible Financing
V12 Retail Finance has been instrumental in assisting UK cycle retailers by offering customers accessible ways to spread the cost of bikes and accessories. Their approach focuses on straightforward, accessible financing that supports the customer journey, whether in-store, online, or over the phone. By fostering long-term partnerships, V12 helps retailers grow by providing flexible payment options tailored to their customers’ needs.
A Commitment to the Cycling Community
Andrew Phillips, Managing Director of V12 Retail Finance, expressed pride in sponsoring the Retailers Category at the BikeBiz Awards 2026. He stated, “For almost 25 years, we’ve worked closely with UK cycle retailers, helping customers spread the cost and make bigger purchases more accessible. We’re proud to be sponsoring a category at the BikeBiz Awards, recognising those who continue to raise the bar for service, innovation and customer experience across the industry. It’s a sector we care deeply about and one we’re delighted to champion.”
Retailers Category Awards
The Retailers Category at the BikeBiz Awards 2026 comprises four awards:
- Independent Bicycle Dealer (IBD) of the Year
- Omnichannel Retailer
- Retailer Services
- Specialist Retailer
Richard Setters, Head of Sales at BikeBiz, expressed gratitude for V12’s support, stating, “We’re incredibly grateful for the support of V12. It’s thanks to their support that we can continue to celebrate the industry through our awards. They have supported the BikeBiz awards on several occasions, and it’s great to welcome them back for 2026!”
Event Details
The award winners will be announced on 15 October at the Button Factory in Birmingham. Tickets for the BikeBiz Awards are on sale now, with early bird tickets priced at £30+VAT per person. For advertising and sponsorship opportunities, contact Richard Setters at rsetters@datateam.co.uk.
Please note: V12 will not be sponsoring the Retailer Services award due to a potential conflict of interest.
This collaboration between V12 Retail Finance and the BikeBiz Awards highlights the importance of partnerships that drive innovation and excellence within the cycling retail sector.