2025 Ending: From Bow to the Big Stage: Celebrating Award Wins, 700 Reviews, and 4 Years of Aztecs BikesThe 2026 BikeBiz Awards are set to return to Birmingham’s Button Factory on 15 October, celebrating the UK’s cycling industry’s achievements. This year, Reid Bikes and Windwave have joined forces as event partners, underscoring their commitment to the sector.
Reid Bikes: A Global Commitment to Quality and Affordability
Established in Australia in 2009, Reid Bikes has expanded its reach to over 30 countries, including the UK, North America, Europe, and Asia. Their mission is to make cycling accessible by offering high-quality, affordable bikes that inspire more people to ride. Their diverse range includes kids’ bikes, commuters, road bikes, mountain bikes, and electric bikes, all designed to deliver exceptional value without compromising performance, quality, or style.
Rob Akam, CEO of Reid Bikes, expressed enthusiasm about the partnership:
“At Reid Bikes, we believe great bikes are only part of the story. The people who inspire confidence, deliver exceptional service, and champion cycling every day are what make this industry so special. We’re delighted to support the BikeBiz Awards with Windwave and recognise the businesses and individuals who play such an important role in helping more people discover the joy of cycling across the UK.”
Windwave: A Legacy of Excellence in Distribution
Founded in 1987, Windwave has grown into one of the UK’s leading cycling distributors, representing some of the world’s most respected brands. Their portfolio spans road, mountain bike, gravel, and urban cycling, with products catering to riders of all ages, abilities, and budgets. Windwave provides comprehensive support for its brands through logistics, market insight, events, demo days, and marketing. Their experienced team works closely with retailers, offering everything from product advice and compatibility guidance to workshop support, suspension servicing, and technical training.
Peter Nisbet, Managing Director at Windwave, highlighted the importance of partnerships:
“At Windwave, we’ve always believed that strong partnerships are at the heart of a successful cycling industry. Retailers, brands, and the people behind them all play a vital role in getting more people riding. We’re proud to support the BikeBiz Awards with Reid Bikes, celebrating the passion, dedication, and expertise that continues to drive our industry forward.”
Celebrating Industry Excellence
The 2026 BikeBiz Awards feature 20 categories, recognising the breadth and depth of the UK cycling industry. Lauren Jenkins, BikeBiz editor, expressed gratitude for the industry’s support:
“We’re really grateful for the ongoing support of the industry. Given the ongoing turbulent times, it’s important to take a moment to celebrate our wins. Without industry support, the awards just wouldn’t be possible. And I think the awards are a great reminder of the part of what makes this industry so great. The people. So, a huge thank you to both Reid Bikes and Windwave for partnering with us. Your support means a lot.”
For sponsorship and promotion opportunities for the 2026 BikeBiz Awards, please contact Richard Setters.