MAAP, the Melbourne-based premium cycling apparel brand, has ventured into the eyewear market with the launch of its Advanced_Optics™ collection. This new line introduces four distinct models designed to deliver exceptional clarity, protection, and comfort for both on- and off-bike activities.
HALO
The HALO model features a rimless frame paired with a sweeping curved lens, offering peak visibility and an aerodynamic design. The ‘Galaxy’ colorway combines space-inspired blue speckles with a contrasting green TPE nose pad and grey TPE grips, ensuring a secure fit across various terrains. Interchangeable lenses include a Silver Mirror Lens (23% VLT) for bright days and a Yellow Lens (79% VLT) for low-light conditions. Both lenses provide 100% UV protection and are treated with hydrophobic, oleophobic, and anti-fog coatings. The lightweight TR90 frame construction contributes to a total weight of 21.8 grams. The HALO is priced at €220, £200, $250, and $325 AUD.
ORACLE
Engineered for performance, the ORACLE model utilizes a semi-rimless design that balances a lightweight frame with an interchangeable adaptive grip system. The matte beige TR90 frame extends across the top of the lens and down the arms, offset by light green temple tips. The sleek shield lens provides expansive coverage for excellent focus throughout the day. Lens options include a dark green lens (18% VLT) for sunny days and a contrasting pink lens (57% VLT) for overcast conditions. Both lenses offer 100% UV protection and feature the same premium coatings as the HALO. The ORACLE weighs 23.9 grams and is priced at €205, £185, $230, and $305 AUD.
FUSE
The FUSE model delivers full-wrap coverage with high-contrast optics and a secure, stay-put fit. Designed for riders seeking maximum protection in changing conditions, the FUSE features a translucent smoke-grey TR90 frame with TPE grips for a secure and stable fit. The 15% VLT lens effectively blocks out glare and distractions when transitioning between dappled forest light and wide-open fire roads. The FUSE is lightweight for a full-frame model, with a total weight of 23.3 grams. It is priced at €185, £165, $210, and $275 AUD.
GERSON
Stepping into the lifestyle segment, the GERSON model is designed for movement and made for moments beyond the bike. While suitable for cycling, these sunglasses are tailored for casual wear. Sharp, modern geometric angles elevate a classic shape, while the subtle Green Tortoise marbled colorway adds a luxurious, understated depth. Equipped with premium lenses offering 100% UV protection and a lightweight acetate frame construction, the GERSON ensures comfort during post-ride activities, travel, or any off-bike occasion. The GERSON weighs 35.6 grams and is priced at €160, £145, $180, and $235 AUD.
The Advanced_Optics™ collection will be available starting July 7, 2026, at MAAP’s official website, MAAP LaB stores, and select retail partners worldwide. For more information, visit maap.cc/eyewear.
This strategic move into eyewear aligns with MAAP’s commitment to innovation and performance, offering cyclists and outdoor enthusiasts high-quality products that complement their active lifestyles.