Former Bont CEO launches O2C performance cycling footwear brand | Velora CyclingO2C Cycling Partners with Velovice to Strengthen UK Presence
O2C Cycling, a performance cycling footwear brand, has appointed Velovice as its official sales representative in the United Kingdom. This strategic partnership aims to bolster O2C’s presence in the UK market by providing dedicated support to local retailers.
Expanding Retail Network
Velovice will spearhead O2C’s UK trade representation, collaborating directly with independent bike shops, specialist retailers, and key accounts. The goal is to introduce O2C’s innovative footwear line and establish a robust network of retail partners across the country.
Anatomically Designed Footwear
O2C’s footwear is engineered with anatomical precision, focusing on natural alignment, stability, comfort, and efficient power transfer. The brand’s diverse collection includes models for road, gravel, and triathlon disciplines, such as the flagship Axis RS1, the ultra-light Axis RK1, and the recently introduced RG1 and RG2 gravel shoes.
Local Expertise
Velovice, a UK-based cycling sales and market-entry agency, specializes in assisting international cycling brands to establish and expand their presence in the UK. The agency offers sales representation, account management, product education, market insights, and ongoing trade support.
Strengthening UK Connections
The collaboration with Velovice is part of O2C’s broader strategy to deepen its engagement with the UK cycling trade as the brand continues its international expansion.
Contact Information
UK retailers interested in stocking O2C products or arranging a product presentation can reach out to Velovice directly at o2c@velovice.co.uk.
This partnership underscores O2C’s commitment to delivering high-quality, anatomically designed cycling footwear to riders and retailers in the UK, ensuring optimal performance and comfort.