KENDA expands route to market with Brandon Cyclesports – Cycling Industry NewsUpgrade Bikes, a prominent UK-based distributor, has expanded its portfolio by partnering with Kenda Tyres, a leading manufacturer renowned for its diverse range of bicycle tyres. This strategic alliance aims to enhance the availability of Kenda’s high-performance tyres across the UK market.
Kenda Tyres: A Legacy of Innovation
Established in 1962, Kenda Tyres has a rich history of producing tyres for various vehicles, including bicycles, motorcycles, and automobiles. Celebrating its 60th anniversary in 2022, the company has consistently demonstrated a commitment to quality and innovation. Kenda’s extensive product line caters to nearly every cycling discipline, from road and gravel to trail, enduro, downhill, BMX, and urban mobility, ensuring riders of all levels have access to tyres that meet their specific needs. (nsmb.com)
The K-Series: Premium Performance
In early 2026, Kenda introduced the K-Series, a premium sub-brand designed to deliver exceptional performance for mountain biking, road cycling, and gravel riding. The K-Series includes models like the K-Series Dagger, tailored for modern cross-country racing and aggressive marathon riding, and the K-Series Crusher, engineered for gravel and mountain biking enthusiasts seeking durability and speed. (bicycle.kendatire.com)
Strengthening the UK Presence
The partnership between Upgrade Bikes and Kenda Tyres is poised to strengthen Kenda’s presence in the UK market. Upgrade Bikes, with over 30 years of experience in distributing cycling goods, is well-positioned to introduce Kenda’s premium tyres to a broader audience. The collaboration is expected to provide UK cyclists with enhanced access to Kenda’s innovative products, supported by Upgrade’s established distribution network. (bicycleretailer.com)
Looking Ahead
As the cycling industry continues to evolve, the partnership between Upgrade Bikes and Kenda Tyres signifies a shared commitment to delivering high-quality products that meet the diverse needs of riders. Cyclists in the UK can anticipate a wider selection of Kenda’s performance-driven tyres, backed by Upgrade’s expertise and customer-focused approach.
For more information on Kenda Tyres and their product offerings, visit their official website. (kendatire.com)