Shimano’s Trail Born initiative is set to expand its global footprint in 2026, introducing 19 new trail projects across South America, Asia, Europe, and North America. This expansion marks the program’s first ventures into South America, with projects in Brazil and Mexico, and further growth in Asia with new initiatives in Japan, South Korea, and Indonesia. In Europe, Trail Born will support new projects in France, Norway, Italy, and Scotland, while in North America, new trails are planned for California, Oregon, and Vermont. (bikemag.com)
Launched in 2024, Trail Born is a 10-year, $10 million commitment by Shimano to enhance the mountain biking experience worldwide. The program focuses on investing in trail infrastructure, supporting local trail organizations, and fostering community engagement. Since its inception, Trail Born has supported 18 trail projects globally, contributing to the construction of 78 kilometers (48.5 miles) of new trails and a 15,000-square-foot pump track. (bike.shimano.com)
The 2026 expansion reflects the growing interest in the program, with 45 project proposals received from trail advocacy groups worldwide. The selected 19 projects were chosen for their potential to deliver long-term value for riders and local communities. (bikemag.com)
Trail Born embodies Shimano’s belief that exceptional riding experiences are built from the ground up, through collaboration with local trail builders, advocacy groups, and communities. By supporting sustainable trail development in diverse regions, Trail Born aims to ensure that mountain biking continues to grow responsibly and inclusively for generations to come. (bike.shimano.com)
For more information on the Trail Born initiative and to stay updated on upcoming projects, visit Shimano’s official website. (bike.shimano.com)