Starly Bikes Unveils First Premium Store in the Benelux Region
Starly Bikes, the rapidly expanding Dutch e-bike manufacturer, has inaugurated its first Premium Store in the Benelux region. Located in Bergschenhoek, Netherlands, this flagship store, operated by Van der Wel Tweewielers, offers an immersive brand experience for cycling enthusiasts. (vanderweltweewielers.nl)
A Complete Transformation
The store underwent a comprehensive makeover to align with Starly Bikes’ brand identity. The revamped showroom features a striking façade, a large LED display, and innovative product presentations, allowing visitors to explore the full range of e-bikes and the cutting-edge technology behind them. (vanderweltweewielers.nl)
Emphasis on Quality and Service
Starly Bikes positions itself as a premium brand, combining modern design with high-quality finishes and innovative technology. A standout feature is the standard four-year free warranty on the motor and battery, ensuring customers receive exceptional value without additional costs. The brand collaborates with a carefully selected network of dealers, focusing on service and expert advice. (vanderweltweewielers.nl)
Award-Winning E-Bikes
The brand’s commitment to quality is evident in recent independent tests. During the ADR Fietstest 2026, both the Urban Super Lite and the City Pro were named test winners in their respective categories, confirming Starly Bikes’ strong price-quality ratio and the superior riding characteristics of its e-bikes. (e-bikemagazine.be)
Strategic Collaboration
Martin van der Wel, owner of Van der Wel Tweewielers, expressed enthusiasm about the partnership. “We believe in strong brands that combine quality, innovation, and service. Starly Bikes fits perfectly with this philosophy. We are proud to be the first dealer in the Benelux to open this Premium Store.” (vanderweltweewielers.nl)
Expansion Plans in the Benelux
With the Premium Store concept, Starly Bikes aims to offer consumers a wide range of models and a consistent shopping experience where product presentation, advice, and service converge. The Bergschenhoek location serves as a pilot for further expansion of Premium Stores in the Benelux region. (vanderweltweewielers.nl)
For more information about Starly Bikes and to explore their range of e-bikes, visit their official website. (starlybikes.com)