Proviz, the British brand renowned for its high-visibility and reflective sportswear, has appointed Fusion Media as its UK public relations agency. This collaboration aims to amplify Proviz’s mission of empowering customers through enhanced visibility in sports apparel and accessories.
Fusion Media, a global marketing, PR, and public affairs agency specializing in cycling, running, and outdoor brands, will leverage its expertise to elevate Proviz’s presence in key fitness and lifestyle markets. The partnership builds upon a longstanding relationship, with Fusion Media previously supporting Proviz in launching the REFLECT360 collection and facilitating market expansion announcements.
The timing of this partnership aligns with significant growth in the sports and outdoor sector. The 2027 London Marathon has seen a record 1.3 million applicants through the public ballot, and the UK cycling market was estimated to have reached nearly £1.9 billion in 2025. Proviz is poised to empower sports consumers as the industry continues to thrive.
Wiesia Kuczaj, Managing Director at Fusion Media, expressed enthusiasm about the collaboration:
“We’re thrilled to be working with Proviz, a brand that has a mission to empower customers and create a positive impact. Our focus will be to increase the brand’s profile in key fitness and lifestyle markets. We’re excited to partner with Proviz and contribute to their success in building their presence and supporting its wider growth.”
Anthony, Co-Founder at Proviz, highlighted the synergy between the two companies:
“Fusion Media are experts in the fitness and cycling industry, and understand the mission of our brand and values, making them a natural partner for us. It’s an exciting time for the sports and lifestyle sector, and we’re looking forward to working together to grow Proviz’s presence and tell our story to a wider audience.”
Founded in 2008 by two brothers who recognized the limitations of existing safety apparel during their daily bike commutes in London, Proviz identified a gap in the market for innovative, light-emitting, and reflective cycling products. Since then, the brand has expanded into running, hiking, and outdoor sectors, continually striving to enhance visibility and safety for sports enthusiasts.
For more information about Proviz and their range of products, visit their official website: https://provizsports.com/.