Accelerating Active Travel: Modeshift’s Impact on Walking and Cycling in England
In recent years, England has witnessed a significant surge in active travel, with more individuals embracing walking and cycling as primary modes of transportation. This shift is largely attributed to the concerted efforts of Modeshift, a not-for-profit membership body dedicated to promoting sustainable travel. Through its innovative programmes, Modeshift has been instrumental in fostering healthier, more sustainable communities across the nation.
Modeshift’s Pioneering Programmes
At the forefront of Modeshift’s initiatives are the STARS (Sustainable Travel Accreditation and Recognition for Schools) and Active Travel Ambassadors (ATA) programmes. These peer-led schemes have been pivotal in encouraging schools and communities to adopt active travel practices, thereby reducing car dependency and promoting environmental sustainability.
STARS Programme: A Catalyst for Change
The STARS programme has seen remarkable growth, with 8,733 accreditations awarded since its inception in 2008. In the 2024/25 academic year alone, 1,257 applications were approved, including 1,101 from educational institutions. Data from 802 schools, representing over 318,000 pupils, revealed that 52.14% of students now use active modes of travel—such as walking, cycling, or scooting—for their daily commute. Notably, 64.65% expressed a preference for these modes, highlighting a strong inclination towards sustainable travel among the younger population. Additionally, schools reported a reduction of 2,579,833 car trips annually, underscoring the programme’s effectiveness in decreasing car dependency.
Active Travel Ambassadors: Empowering the Next Generation
Launched in 2022 and funded by Active Travel England, the ATA programme has experienced substantial growth. The 2024/25 academic year saw a 30% increase in participating schools and a 67% rise in student engagement as Active Travel Ambassadors. In total, 1,246 students were trained, reaching a combined student population of 110,906. These ambassadors spearheaded 80 student-led campaigns promoting walking and cycling, resulting in a 0.87 percentage point increase in the adoption of green travel modes and a 2.82 percentage point decrease in single-family car journeys.
Cost-Effectiveness and Community Impact
Both programmes have demonstrated exceptional value for money. The STARS programme achieved a modal shift at a cost of just £0.28 per active travel stage, while the ATA programme delivered a shift at £1.96 per stage. Success stories abound, such as Applefields School in York, where car use decreased by 8%, and Upper Batley High School, where walking rates increased from 14% to 52% over several years. These outcomes highlight the programmes’ effectiveness in fostering sustainable travel habits.
Looking Ahead
As Modeshift continues to expand its reach, the organisation remains committed to supporting individuals and organisations dedicated to improving everyday journeys. By championing active travel, Modeshift envisions a future where communities are healthier, wealthier, and more inviting, with walking, cycling, and public transport at the forefront of daily life.
For more information on Modeshift’s initiatives and how to get involved, visit their official website.