In a commendable display of corporate social responsibility, Schwalbe Benelux has marked its centennial anniversary by donating €3,300 to Red een Kind, a Dutch development organisation dedicated to improving the lives of children and families in impoverished regions. (redeenkind.nl)
The generous contribution was amassed through a call to business partners, encouraging them to forgo traditional gifts in favour of supporting this noble cause. This initiative underscores Schwalbe’s commitment to sustainable partnerships and its dedication to social responsibility.
Since 2025, Schwalbe Benelux has been collaborating with Red een Kind, focusing on projects in India and various African nations where poverty and instability severely impact daily life. The funds will be allocated to the Madi Okollo project in Uganda, which aims to enhance education, child protection, and strengthen families and local communities.
Stefan Treling, Managing Director of Schwalbe Benelux, expressed gratitude for the support received: “We have received a wonderful amount from our partners. This not only highlights our sustainable partnership with our clients but also their involvement and generosity. A heartfelt thank you to everyone who contributed! We are proud that with this additional gift, we can make a difference for this important project.”
The cheque was officially presented to Henriët Seinen and Wilco Kruitbosch of Red een Kind. Schwalbe Benelux emphasises that social engagement is a fundamental aspect of its corporate strategy and reaffirms its commitment to sustainable and social initiatives in collaboration with both local and international partners.
For more information about Red een Kind and their initiatives, visit their official website. (redeenkind.nl)