Endura, the renowned cycling apparel brand, is set to infuse its signature Joyrider spirit into the inaugural GO Outdoors Community Camp Out this weekend. This event marks the beginning of a nationwide retail partnership, bringing Endura’s high-quality cycling gear to GO Outdoors stores and their online platform across the UK.
Event Details:
- Date: Saturday, 4 July 2026
- Location: Tawd Vale Adventure Centre, Lancashire
The Endura JoyRide is a central feature of the first-ever GO Outdoors Community Camp Out, a weekend dedicated to celebrating the joys of outdoor activities. This initiative aligns with Endura’s commitment to making cycling accessible and enjoyable for riders of all levels.
JoyRide Highlights:
- Guided Rides: Participants will embark on guided laps of the picturesque Tawd Vale site, navigating fun trail features such as the Hummvee Descent, Endura Alley, and Trailberg Climb.
- Product Testing: Riders will have the opportunity to test and take home the Endura Hummvee Helmet, while riding GO Outdoors-exclusive Calibre bikes.
The Camp Out is designed to foster adventure and shared experiences, creating a memorable atmosphere that embodies the spirit of community. This event also serves as a platform to celebrate Endura’s arrival at GO Outdoors, making the brand’s award-winning mountain bike apparel and protection more accessible than ever to riders across the UK.
Product Availability:
Customers can now shop a curated range of Endura products in 51 GO Outdoors stores and online, including the iconic Hummvee Short, Hummvee Helmet, and Hummvee Waterproof Jacket—everything needed to get started on the trails or build confidence off-road.
Statement from Endura:
Lucinda Kerr, Retail Marketing Manager at Endura, stated, “At Endura, we’re all about breaking barriers to great rides. Not having the right gear shouldn’t be the thing to hold you back. Launching in GO Outdoors means more people can get the kit they need and get out there.”
For more information and to shop Endura products, visit GO Outdoors’ official website.
This partnership between Endura and GO Outdoors signifies a significant step in making quality cycling gear more accessible to a broader audience, encouraging more individuals to embrace the joys of cycling and outdoor adventures.