In April 2026, British cycling apparel and luggage brand Altura announced a strategic partnership with renowned mountain bike racer Tracy Moseley. This collaboration aims to inspire individuals, particularly families, to embrace cycling as a source of adventure, well-being, and connection. (cyclingindustry.news)
Tracy Moseley, a multiple Downhill and Enduro World Champion, has transitioned from competitive racing to promoting cycling’s accessibility and enjoyment. As a parent, she is passionate about helping families experience the excitement and confidence that cycling offers. Partnering with Altura enables her to share this message with riders of all ages and abilities. (cyclingindustry.news)
Altura’s Head of Brand, Ian Young, expressed enthusiasm about the partnership, stating, “Tracy’s journey from world champion to cycling advocacy champion aligns perfectly with our belief that cycling is for everyone. We’re thrilled to work with someone who embodies both elite performance and the simple joy of the ride.” (cyclingindustry.news)
Through this collaboration, Tracy Moseley will engage in various projects promoting the benefits of cycling and attend events across the UK. She will participate in multiple disciplines, providing valuable feedback on Altura’s products to aid in their development. (cyclingindustry.news)
This partnership underscores Altura’s commitment to creating accessible, inclusive cycling apparel and aims to inspire a broader audience to embrace cycling as a lifelong source of adventure and well-being.