Bont Cycling, the Australian manufacturer renowned for its anatomically correct and performance-oriented cycling footwear, has appointed James ‘Jimmy’ Naylor as its new Global Marketing and Communications Coordinator. This strategic move underscores the company’s dedication to enhancing customer experience, refining global communications, and advancing brand development.
A Seasoned Industry Professional
Before joining Bont Cycling, Naylor served as the Retail Manager at Drift Bikes, one of Australia’s largest independent bicycle retailers. His extensive experience spans both retail and wholesale distribution, providing him with a comprehensive understanding of the cycling industry’s dynamics and the evolving needs of riders, dealers, and global partners.
A Passionate Cyclist
An avid multi-discipline rider, Naylor’s personal journey with Bont Cycling began years ago when he first experienced the brand’s commitment to fit and performance. Reflecting on his transition to the company, he shared, “My connection with Bont Cycling started through my own journey as a rider. After years of using the shoes, I’ve experienced firsthand the fit philosophy and performance that sets the brand apart. To now join the business and contribute to its next phase of growth is an exciting opportunity.”
Strengthening Global Presence
In his new role, Naylor will operate across multiple business functions, supporting the continued evolution of Bont Cycling’s operations while strengthening connections with riders and retail partners worldwide. His appointment aligns with the company’s ongoing efforts to expand its international footprint and enhance the end-to-end customer experience across both B2B and B2C channels.
Leadership’s Perspective
Alex Malone, CEO of Bont Cycling, commented on Naylor’s appointment, “James brings a rare combination of retail experience, industry understanding, and genuine passion for cycling. His experience across both retail and wholesale distribution gives Bont Cycling an advantage as we continue strengthening customer experience and dealer support globally.”
A Legacy of Excellence
Founded in 1975 by the Bont family, Bont Cycling first made its international mark by capturing eight gold medals at the 2008 Beijing Olympic Games. For more than two decades, the company has remained committed to designing anatomically correct, performance-first cycling footwear, now distributed in more than 60 countries. Owned and operated from Australia since 2014, Bont Cycling Pty Ltd continues to honor its heritage while evolving its contemporary models to better serve a greater range of foot types, shapes, and sizes.
With Naylor’s appointment, Bont Cycling is poised to further solidify its position in the global market, ensuring that its products and services meet the highest standards of quality and innovation.