VanMoof, the Amsterdam-based e-bike manufacturer, has reintroduced its Up-Trade program in the UK, offering a £500 discount to owners of the S3 and X3 models who trade in their bikes for newer models. (vanmoof.com)
Program Details
- Eligibility: Owners of VanMoof S3 and X3 e-bikes.
- Discount: £500 off the purchase of a new VanMoof bike, applicable to the S6 series, S5, or A5 models.
- Program Period: October 1 to November 30, 2026.
- Process:
- Visit a participating VanMoof partner to trade in your eligible bike.
- Transfer ownership via the VanMoof app.
- Receive a £500 voucher, redeemable at VanMoof’s website or participating sales partners.
This initiative follows a successful pilot in mainland Europe earlier this year, where thousands of riders upgraded to new VanMoof models. (vanmoof.com)
Program Enhancements
Based on extensive feedback, VanMoof has improved the Up-Trade program by:
- Shortening delivery times for discounted bikes.
- Simplifying internal processes.
- Expanding the network of participating partners across more markets, including the UK. (vanmoof.com)
CEO Statement
Eliott Wertheimer, CEO of VanMoof, expressed enthusiasm about the program’s success:
“We introduced the first Up-Trade in January to provide an option for our S3 and X3 riders to get access to our latest products. The response exceeded all our expectations. We overshot our targets by 300% – making this the most successful trade-in program by VanMoof ever – leading to the company’s first ever profitable months.” (vanmoof.com)
Participating Partners
To locate a participating VanMoof partner, visit the VanMoof partner map.
For more information on the Up-Trade program, refer to the VanMoof Help page.
This program offers an excellent opportunity for existing VanMoof riders to upgrade to the latest models, benefiting from enhanced features and performance.