Focus Bikes has unveiled its 2027 lineup of electric mountain bikes (e-MTBs), introducing streamlined model names, enhanced specifications, and innovative features across the JAM, SAM, and THRON series. These updates reflect the brand’s commitment to performance, integration, and rider experience.
Simplified Model Naming
In 2027, Focus has refined its e-MTB naming convention for clarity and consistency:
- JAM² becomes JAM.
- SAM² becomes SAM.
- THRON² becomes THRON.
This change eliminates the “²” suffix, aligning with Focus’s exclusive focus on e-MTBs. Additionally, the model numbering system has been simplified:
- The previous two-digit series and equipment numbers are now replaced with a single digit.
- For example, the former FOCUS JAM² 6.8 is now the FOCUS JAM 8.
Top-tier models are now designated with the “MAX” suffix, while former flagship models with the “.0” suffix are now labeled as “LTD.”
FOCUS JAM 2027 – Enhanced Integration and New Top Model
The JAM series receives significant updates:
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Improved Integration: The top tube now features a cutout for the Bosch Kiox 400C display, enhancing aesthetics and protecting the display during falls. This integrated display is standard across most JAM models, except the JAM 7.
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New Top Model: The limited-edition FOCUS JAM LTD leads the lineup. Priced at €7,499, it combines the Bosch Performance Line CX Gen 5 motor with a removable 600-Wh battery, a FOX Factory suspension, Shimano XT Di2 electronic shifting, and a carbon one-piece cockpit.
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Model Range: The lineup includes:
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JAM 7: Starting at €4,399.
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JAM 8: Priced between €5,399 and €5,699.
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JAM 9: Ranging from €6,399 to €6,699.
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Each model offers options for 600-Wh or 800-Wh batteries, catering to various rider preferences.
FOCUS SAM 2027 – Upgraded Suspension and Components
The SAM series focuses on enhancing the riding experience:
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Suspension Overhaul: The SAM 9 now features the new RockShox ZEB Ultimate fork and the Vivid Coil Ultimate rear shock, providing improved performance on challenging terrains.
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Model Range: The SAM 9 starts at €7,199, with the SAM 8 priced between €5,699 and €5,999.
FOCUS THRON 2027 – Increased Range for Touring and Daily Use
The THRON series introduces:
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Larger Battery Capacity: The standard 600-Wh batteries are now replaced with 720-Wh batteries, offering extended range for long tours. An 800-Wh battery remains available on select models.
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Model Range: The THRON 7 starts at €3,699, while the THRON 9 is priced up to €5,999, depending on specifications and battery capacity.
The THRON series continues to offer both standard and EQP (Equipped) models, the latter featuring accessories like racks, fenders, stands, and lighting systems, making them suitable for both trail and everyday use.
Conclusion
Focus’s 2027 e-MTB lineup showcases thoughtful refinements and innovations, enhancing performance, integration, and rider experience. The simplified naming system, improved componentry, and expanded battery options across the JAM, SAM, and THRON series reflect Focus’s dedication to meeting the evolving needs of e-MTB enthusiasts.
For more detailed information, visit the official Focus Bikes website.