Pinarello Unveils Refurbished Bottega on London’s Regent Street
Italian cycling brand Pinarello has unveiled its newly refurbished flagship Bottega store on London’s iconic Regent Street. The extensive 70-day renovation stripped the space back to its original brickwork, aligning it with the brand’s other Bottega locations in Zurich and Villorba (Treviso), ensuring a consistent global aesthetic. (pinarello.com)
Enhanced Customer Experience
The redesigned store now features a state-of-the-art bike fitting and sizing area, an upgraded workshop, and a dedicated consultation space for Pinarello’s premium MyWay configurator, allowing customers to customize their frames with bespoke paint and specifications. The full range of Pinarello bikes is on display, complemented by dedicated sections for Q36.5 apparel, Amacx accessories, and Partington Wheels. (pinarello.com)
Strategic Commitment to the UK Market
Sophie Quy, Managing Director at Pinarello UK, emphasized the significance of the refurbishment: “After 10 successful years in this iconic location, we decided to extend our lease for a further decade, and felt the time was right to honour that milestone by bringing our service and product offering in line with our other Bottega stores.” She added, “It was important for us to retain such a high-profile presence in London, which is regarded as a global cycling capital, and it underscores our long-term commitment to the British market.” (pinarello.com)
Celebratory Reopening Event
To mark the reopening, Pinarello hosted an exclusive event attended by President Fausto Pinarello, owner Ivan Glasenberg, cycling legend Sean Kelly, CEO of INEOS Grenadiers John Allert, and representatives from the Pinarello–Q36.5 Pro Cycling Team, including Sam Bennett and Doug Ryder. (pinarello.com)
About Pinarello
Founded in 1953, Pinarello has a storied history in professional cycling, supplying bikes to numerous Tour de France winners. The brand continues to innovate, offering a range of high-performance road, gravel, and e-bikes, as well as a comprehensive selection of cycling apparel and accessories. (pinarello.com)
Visit the Refurbished Bottega
The Pinarello Bottega is located at 4 Regent Street, London SW1Y 4PE, United Kingdom. Operating hours are Tuesday to Saturday, 10:00 AM to 5:00 PM; closed on Sundays and Mondays. (pinarello.com)
For more information or to book a maintenance appointment, visit the official Pinarello website. (pinarello.com)