Saddleback, a UK-based distributor renowned for its premium cycling products, has recently expanded its portfolio by securing the exclusive distribution rights for Princeton CarbonWorks in the UK and Ireland. This strategic partnership aims to leverage Saddleback’s extensive experience in the high-end carbon wheel market to enhance Princeton CarbonWorks’ presence in these regions.
Founded in 2004, Saddleback has a storied history of representing elite cycling brands, including ENVE, Chris King, and Moots Cycles. Their commitment to quality and performance aligns seamlessly with Princeton CarbonWorks’ innovative approach to wheel design. (saddleback.co.uk)
Princeton CarbonWorks, established in Connecticut, USA, has garnered acclaim for its cutting-edge wheel technology. Their latest offering, the Wake 6560 Evolution II, exemplifies this innovation. This wheelset features a 65mm deep profile, optimized for aerodynamics within the UCI’s 65mm rim depth regulation. Through meticulous design, the Wake 6560 Evolution II achieves a system weight of 1,250 grams, making it lighter than many climbing wheels. The rim’s internal width of 22mm and external width of 33mm are tailored for 28mm tires, enhancing stability and performance. Additionally, the new carbon layup increases impact resistance, passing tests exceeding 120 joules. (cyclingreview.nl)
The collaboration between Saddleback and Princeton CarbonWorks is poised to offer UK and Irish cyclists access to top-tier wheel technology. Saddleback’s dedicated wheel-building facility in Bristol ensures that customers receive expert assembly and aftercare, maintaining the high standards associated with both brands.
This partnership underscores a shared commitment to advancing cycling performance through innovation and quality craftsmanship. Cyclists in the UK and Ireland can anticipate the arrival of the Wake 6560 Evolution II in mid-April, marking a significant enhancement in the premium wheel market.