Swiss Regiomedia: 27 regional newspapers in one multi-title appKelsey Media Expands Cycling Portfolio with Acquisition of Our Media’s Brands
In a strategic move to bolster its presence in the cycling, fitness, and active lifestyle sectors, Kelsey Media has acquired a comprehensive portfolio of cycling magazines and digital media brands from Bristol-based publisher Our Media. This acquisition includes the renowned digital platform BikeRadar, along with the esteemed print publications Cycling Plus and MBUK, as well as associated digital assets, communities, newsletters, and content archives. (bikebiz.com)
Strengthening Market Position
This acquisition significantly enhances Kelsey Media’s position as a leading publisher and media business, serving cycling enthusiasts, consumers, industry partners, and advertisers across print, digital, social, and video platforms. The combined portfolio reaches millions of cycling enthusiasts, covering a wide array of topics including road cycling, mountain biking, commuting, e-bikes, cycling technology, gear reviews, training, events, and industry news. (bikebiz.com)
Leadership Insights
Steve Kendall, Chief Executive of Kelsey Media, expressed enthusiasm about the acquisition, stating, “This acquisition represents an exciting milestone for our business and demonstrates our confidence in the long-term strength of the cycling market. These brands have built trusted relationships with passionate audiences over many years.” He further emphasized the commitment to delivering exceptional content and experiences that inform, inspire, and connect riders, with plans to invest in audience engagement, digital innovation, events, memberships, and new commercial opportunities. (bikebiz.com)
Andy Marshall, Chief Executive of Our Media, commented on the sale, “After a strategic review earlier this year, we reluctantly came to the decision that our cycling portfolio would be better served with a new owner. It is a brilliant set of market-leading brands with a fantastic team, and we are very pleased to have found a good home for them at Kelsey Media where we know BikeRadar, Cycling Plus and MBUK will continue to serve the cycling community and enjoy a great future.” (bikebiz.com)
Future Growth and Development
The acquisition aligns with Kelsey Media’s broader growth strategy, focusing on acquiring and developing specialist media brands with strong communities and market-leading audience engagement. The portfolio will be led by Managing Director Oswin Grady, who expressed excitement about the opportunity to work on these esteemed brands, stating, “As a keen cyclist myself, I’m excited to have the opportunity to work on these brilliant brands that deliver the very best in cycling content. I’m looking forward to working with our hugely talented team as well as partners across the industry.” (bikebiz.com)
This strategic acquisition not only strengthens Kelsey Media’s portfolio but also underscores its commitment to delivering high-quality content and experiences to the cycling community, ensuring a bright future for these iconic brands.