In a strategic move to bolster its presence in the UK market, OneUp Components, the Canadian brand renowned for its innovative cycling products, has appointed PBP UK as its official distributor. This partnership aims to enhance service for UK dealers by streamlining logistics, improving inventory management, and providing dedicated support. PBP UK will oversee the distribution of OneUp’s entire product range across the United Kingdom. (cyclingindustry.news)
Johan Mordijck, Director of Sales at OneUp Components, emphasized the importance of this collaboration: “We recognize that our dealers are the backbone of our success, and selecting the right distribution partner in the UK is a top priority. PBP UK’s expertise and commitment to service make them the ideal partner to ensure our dealers have everything they need. Customers and retailers will benefit from improved stock availability, more efficient delivery, and localized customer support.” (cyclingindustry.news)
Dickon Hepworth, Managing Director of PBP UK, expressed enthusiasm about the partnership: “Helping OneUp strengthen its presence in the UK bike market is something we are well positioned to deliver—from our on-site warehousing and fulfilment capabilities to our highly experienced and motivated sales and marketing team. The products they make offer UK riders genuine performance upgrades that are noticeable on the trails. Plus, OneUp is a truly rider-focused business that puts product at the heart of everything it does. Those same values are central to our ethos as a distributor.” (cyclingindustry.news)
To showcase the full range of OneUp products, including several new additions, PBP UK will present them in the Monza Room at CORE Bike 2026, scheduled from 22 to 24 February. Dealers are encouraged to register for the event to explore the offerings and take advantage of dealer incentives. (cyclingindustry.news)
This partnership underscores OneUp Components’ commitment to expanding its UK dealer network and ensuring that both customers and retailers receive optimal support and service.