O2feel, the French electric bicycle manufacturer, has successfully emerged from receivership following an internal takeover approved by the Lille Commercial Court on September 23, 2026. The acquisition was led by a segment of the current management team, financially supported by longstanding investors. This strategic move ensures the brand’s continuity, with the O2feel name retained and customer services maintained without disruption. (velodisco.com)
Founded in 2009 in Wambrechies, near Lille, O2feel experienced significant growth during the COVID-19 pandemic, leading to substantial investments, including the establishment of its own assembly plant. However, the post-pandemic market downturn, coupled with the bankruptcy of its Eastern European assembler, placed the company under financial strain, resulting in its placement under receivership in June 2026. (emploivelo.com)
The internal takeover, now operating under the new entity name Cyclofeel, is spearheaded by Anthony Lepoutre, formerly the Chief Operating Officer, who assumes the role of Managing Director. Founder Grégoire Brunet steps down from operational duties but remains involved as a partner and strategic advisor. (velodisco.com)
Under this new leadership, Cyclofeel is refocusing its product range on three key segments: urban, trekking, and cargo e-bikes. The Duma model, previously tested by our editorial team, exemplifies this strategic shift, combining performance, comfort, and value. (transitionvelo.com)
This internal restructuring aims to stabilize the company’s financial position and position Cyclofeel for sustainable growth in the evolving e-bike market.