Getting On The Hunt 2016 Pulse Launch With The CRC-Paypal Team | IMB | Free Mountain Bike Magazine OnlineBelgian Cycling Factory (BCF) has significantly expanded Nukeproof’s global presence by appointing seven new international distributors, bringing the total to 14. This strategic move aims to meet the growing demand for Nukeproof’s high-performance mountain bikes across key markets.
New Distribution Partnerships:
- Australia: Apollo Bikes
- New Zealand: Worralls
- Israel: OR Cycling
- Vietnam: Premium Distribution
- Singapore: Spectrum Cycle
- Philippines: Speedtrial Cycle Centre
- Bulgaria: One Distribution
These partnerships are part of BCF’s strategy to accelerate Nukeproof’s international expansion, ensuring that riders worldwide have access to the brand’s innovative products.
Statements from BCF Leadership:
Jochim Aerts, Founder and CEO of BCF, expressed enthusiasm about the new partnerships:
“We are delighted to add these new partners in exciting markets with huge potential for Nukeproof. With the products we have coming and our investment in teams and athletes at the highest level of World Cup downhill with Nukeproof Axess Racing and XCO with KMC Nukeproof, we are growing our ability to satisfy international demand.”
Russell Merry, General Manager at Nukeproof, highlighted the significance of these appointments:
“We are delighted to appoint an additional seven distributors, bringing our total to fourteen globally for Nukeproof. We are excited to welcome them all into the BCF family, especially on behalf of riders in the Southern Hemisphere who have been asking when they can get Nukeproof in Australia and New Zealand since we relaunched.”
Upcoming Product Launches:
As part of its expansion, Nukeproof is set to unveil new e-bikes powered by Avinox and Bosch systems at Eurobike, with prices starting at £3,999/€4,499. Additionally, a new enduro bike priced from £1,999/€2,499 will be introduced, aiming to make the brand more accessible to a wider segment of riders. (cyclingindustry.news)
These developments underscore Nukeproof’s commitment to delivering high-quality, innovative mountain bikes to riders worldwide, reinforcing its position as a leading brand in the cycling industry.