BlackHeart Bike Co., a dynamic bicycle manufacturer based in Truckee, California, is actively seeking to expand its dealer network by partnering with independent, community-focused bike shops. Their mission is to collaborate with retailers who view cycling as a culture and community, rather than merely a commercial endeavor.
In a recent Craigslist ad, BlackHeart expressed a desire to connect with bike shops that prioritize long-term relationships and community engagement. The company emphasizes its commitment to supporting dealers with strong margins, co-marketing opportunities, and a sense of belonging. Founder Zach Lambert stated, “We would rather work with a handful of independent shops who have shared ethos than be just another bike on a rack.”
BlackHeart’s updated dealer program is designed to invest in retailers that foster riding communities. The program offers competitive pricing, exclusive territories, and comprehensive marketing support. This initiative aims to restore the heart of cycling by partnering with shops that value community and connection.
For more information or to express interest in becoming a BlackHeart dealer, contact hello@blackheartbikeco.com.
BlackHeart Bike Co. was founded in 2018 and has quickly gained recognition for its high-quality titanium and aluminum frames. The company offers a lifetime warranty on titanium frames and a five-year warranty on aluminum frames for the original owner. Their product line includes road, all-road, and gravel bikes, with recent expansions into the European market through a partnership with Bike-Components.de. (bicycleretailer.com)
By focusing on community-driven retailers, BlackHeart aims to build a network of dealers who share its passion for cycling culture and connection.