Focus, the renowned German bicycle manufacturer, has unveiled significant updates to its e-mountain bike (eMTB) lineup for the 2027 model year. These enhancements encompass a streamlined naming convention, refreshed color schemes, and upgraded components across several models, including the JAM, SAM, and THRON series.
Simplified Naming Convention
In an effort to enhance clarity and consumer understanding, Focus has revised its eMTB model names by removing the “²” suffix previously denoting electric versions. This change reflects the brand’s commitment to simplifying its product lineup, as there are no longer equivalent non-electric models. Consequently, the JAM², SAM², THRON², and THRON² EQP have been rebranded to JAM, SAM, THRON, and THRON EQP, respectively. (velomotion.net)
Enhanced Component Integration
The 2027 JAM series introduces a custom-designed recess in the top tube to house the Bosch Kiox 400C display. This integration not only provides a sleek aesthetic but also offers improved screen protection and readability. All JAM, SAM, and THRON models are now equipped with the latest Bosch Performance Line CX Gen 5 motor, delivering up to 120Nm of torque, and are available with 600Wh or 800Wh batteries to cater to varying rider needs. (velomotion.net)
Model-Specific Updates
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JAM Series: The JAM series continues to offer 29-inch wheels and 150/160mm of suspension travel. The high-end JAM LTD model is limited to 200 units and features a recyclable carbon fiber one-piece cockpit, Shimano XT Di2 with Autoshift, and a 600Wh battery for reduced weight. The JAM 9 and JAM 8 models come with the integrated Kiox 400C display, while the JAM 7 is equipped with the Purion 200 control/display unit. (velomotion.net)
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SAM Series: Designed for e-enduro enthusiasts, the SAM series boasts an aluminum frame, mixed wheel setup, and 165mm of rear travel paired with a 170mm fork. Updates include new colorways and component upgrades, with both models featuring the Bosch Performance Line CX motor and 600Wh or 800Wh battery options. (velomotion.net)
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THRON Series: The versatile THRON series is tailored for trail riding and touring. The THRON EQP variant comes equipped with fenders, lights, and a rear rack, making it ideal for touring purposes. Both models now feature 720Wh batteries as standard, with an optional 800Wh battery available. (velomotion.net)
Availability
The updated Focus eMTB models are now available on the brand’s official website. Prospective buyers can explore detailed specifications and locate authorized dealers to experience these enhanced eMTBs firsthand. (velomotion.net)
With these strategic updates, Focus continues to solidify its position in the eMTB market, offering riders advanced technology, improved integration, and a more intuitive product lineup for the 2027 season.