Fast Forward RAW 44 Carbon Wheels | Matt Black | Velonova ®Fast Forward Wheels (FFWD) has announced a strategic partnership with Adaptive DCS to enhance its presence in the UK market. This collaboration aims to establish local warehousing and logistics, enabling UK dealers to access FFWD’s premium carbon wheels and spare parts with next-day delivery, thereby significantly reducing lead times. Additionally, warranty services and product servicing will be managed within the UK through Adaptive DCS, eliminating the need for dealers to ship products back to the Netherlands. (ffwd.pr.co)
Jurre Schipper, FFWD’s Global Commercial Relations Manager, highlighted the longstanding demand and positive reputation of FFWD wheels in the UK. He noted that previous challenges related to taxes and duties had hindered dealers, but this partnership effectively addresses those issues. (ffwd.pr.co)
Founded in 2006, FFWD has built a strong reputation for its hand-built carbon wheels and innovative carbon spoke technology. Remaining a family-owned business, FFWD continues to prioritize in-house craftsmanship and quality. (ffwd.pr.co)
The partnership also includes joint participation in UK trade and industry events, providing dealers with more opportunities to experience FFWD’s products firsthand. Both companies are exploring collaborations on complete bike builds, incorporating brands from Adaptive DCS’s portfolio, such as LOOK and 3T. (ffwd.pr.co)
FFWD’s UK stock is expected to arrive within the coming weeks, with the UK team available to discuss the implications for individual accounts. Experienced industry professionals Dieter Pullan and Richard Staton will continue to support FFWD dealers across the UK and Ireland, ensuring consistent service and support. (ffwd.pr.co)
FFWD will showcase its products at CIN Live 2026 at NAEC Stoneleigh, Warwickshire, through the Adaptive DCS stand F24, where Dieter and Richard will present the brand alongside the Adaptive team. (ffwd.pr.co)
This partnership marks a significant step in FFWD’s commitment to enhancing its UK operations, offering dealers improved access to high-quality products and services.