FINDRA, the women’s outdoor clothing brand, has unveiled its latest campaign, “On Our Terms,” introducing a collection meticulously crafted by women, for women. This line challenges the traditional notion of outdoor apparel, offering designs that prioritize performance, comfort, and style without compromise.
A New Era in Women’s Outdoor Apparel
For years, women have been presented with scaled-down versions of men’s gear, often in muted colors, under the guise of choice. FINDRA’s “On Our Terms” collection disrupts this narrative, delivering purpose-built clothing that reflects the real experiences of women in the outdoors. The collection is a testament to FINDRA’s commitment to providing exceptional gear that empowers women to explore nature confidently and comfortably.
Key Pieces in the Collection
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Ryvoan Trousers: Crafted from durable recycled nylon micro-ripstop, these trousers offer breathable stretch and a PFC-free DWR finish, ensuring protection against the elements.
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Elphin T-Shirt and Vest: Part of the Merino Lite range, these lightweight garments provide breathable, moisture-wicking comfort with natural temperature regulation, suitable for both outdoor adventures and casual outings.
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Ossian Softshell Jacket: A versatile, wind-resistant layer designed for variable conditions, combining protection with packability. It features a slim, flexible fit, low-profile hood, and practical storage options.
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Etive Fleece: A hybrid performance layer blending synthetic durability with the natural warmth and odor-resistance of wool. Its technical grid-back fleece delivers lightweight insulation without the sweat, regulating temperature during movement.
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Alder Legging: Designed like a second skin, these leggings perform as a technical layer, balancing a soft, supportive feel with FINDRA’s signature understated style. Made from recycled nylon with a soft, brushed finish, they offer stretch and flexibility for unrestricted movement.
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Aspen Legging: The printed counterpart to the Alder, combining the same soft, supportive feel with a distinctive tonal print. Made from recycled nylon with a soft, brushed finish, they provide breathability and comfort for active days on the trail or everyday wear.
A Commitment to Sustainability
Each piece in the “On Our Terms” collection is crafted from durable, responsibly sourced natural and recycled materials. This reflects FINDRA’s dedication not only to creating exceptional gear for women but also to protecting the landscapes they cherish.
Conclusion
FINDRA’s “On Our Terms” collection is a bold statement in the evolution of women’s outdoor apparel. By focusing on performance, comfort, and style, it empowers women to embrace the outdoors on their own terms, without compromise.
For more information about the collection, visit FINDRA’s official website.