In a strategic move to streamline operations, CycloVriend, the parent company of BikeFriend, has announced the immediate closure of its Schoten branch as of June 2, 2026. This decision marks the end of BikeFriend’s presence in Schoten, a city located in the Antwerp province of Belgium.
Background on BikeFriend
BikeFriend, a subsidiary of CycloVriend, has been a notable player in the Belgian cycling market, offering a diverse range of bicycles, including electric models, city bikes, hybrid bikes, cargo bikes, and speed pedelecs. Customers have appreciated the extensive selection and the expertise of the staff in assisting with bike purchases and maintenance. (bikefriend.com)
Details of the Closure
The Schoten store, located at Bredabaan 967, bus 14, 2900 Schoten, had been operational since December 2023. Despite its relatively recent opening, the store faced challenges in achieving desired business outcomes. The closure is attributed to underwhelming performance metrics and the expiration of the lease agreement for the premises. Customers with existing appointments are being contacted to arrange suitable alternatives. (bikefriend.com)
Impact on the Belgian Market
While the Schoten location has ceased operations, BikeFriend continues to serve the Belgian market through its other branches in Gent, Turnhout, Leuven, and Hasselt. These stores remain fully operational, offering a comprehensive range of bicycles and related services. Customers can visit these locations for maintenance, repairs, or to explore new e-bike options. (bikefriend.com)
About CycloVriend
CycloVriend, established in 1972 as a bicycle repair shop in Opmeer, North Holland, has evolved into a multifaceted organization. It owns several brands, including Fietsvoordeelshop, BikeFriend, BikeDeals, CycleShare, Leasefietsshop, Urbee, and Mo-Tech. In 2025, CycloVriend became a 100% subsidiary of the Louwman Group, further solidifying its position in the cycling industry. (louwmangroup.com)
Looking Ahead
CycloVriend’s decision to close the Schoten branch reflects a strategic realignment aimed at enhancing operational efficiency and focusing resources on locations with stronger performance. Customers in Schoten seeking cycling services are encouraged to visit the nearest BikeFriend branches in Gent, Turnhout, Leuven, or Hasselt. For more information, including store locations and services, please visit the official BikeFriend website. (bikefriend.com)
This development underscores the dynamic nature of the cycling retail sector, where companies continually adapt to market demands and operational realities to better serve their customers.