British adventure cycling brand Albion has significantly expanded its European presence in 2026, adding new retail partners in France, Poland, and Hungary. In France, Albion has partnered with Popular Cycling; in Poland, with ULTRAdventure; and in Hungary, with Speedway Budapest. These additions complement Albion’s existing European stockists, including Copenhagen Cycling Club in Denmark, Schicke Mütze in Germany, and Bike24 in Germany. (albioncycling.com)
In the UK, Albion has also broadened its retail network by collaborating with Veloroo in Berlin, Super 7 in Sheffield, and a new partner in Cheltenham. This expansion brings Albion’s UK stockists to eight, covering regions from Devon to the Lake District and London. (albioncycling.com)
John Wedlake, Albion’s Wholesale Sales Manager, expressed enthusiasm about the brand’s growth, stating, “Since joining Albion, it has been amazing to see the development of the wholesale business and the relationships that have been built across Europe in the past 12 months.” He highlighted the shift from a direct-to-consumer focus to building strong relationships with key European retailers. (bikebiz.com)
Albion’s co-founder, Jack Howker, emphasized the importance of these partnerships in achieving the brand’s mission to help people stay outside for longer. He noted that the groundwork laid in 2025, including collaborations with retail partners and the introduction of new ride series and events, has set the stage for continued expansion in Europe throughout 2026. (bikebiz.com)
Looking ahead, Albion is actively seeking additional retail partners in France, Switzerland, and Southern Europe to further strengthen its European presence. A comprehensive list of Albion’s current stockists is available on their official website. (albioncycling.com)
This strategic expansion underscores Albion’s commitment to providing high-quality adventure cycling apparel to a broader European audience, reinforcing its position as a leading brand in the cycling community.